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Google for Business Research

When to Use Google

How does Google work?

User Beware . . .

Library Resources

Link to Google

When to Use Google

Google is easy to use and a great way to get quick information, especially the following:

Google News
Computer-selected stories from top online news organizations

Stock Quotes
Example:  [pep]
Retrieves stock values for Pepsico (ticker symbol: pep), on 20 minute delay. The information is also linked to a company profile from Yahoo! Finance.

Search by File Type
Example: [income statement filetype:xls]
For spreadsheet files formated for MicroSoft Excel (.xls files), that contain the phrase "income statement". Other file types can also be searched (.pdf, .doc, .jpg, etc.).

Search by Numbers

  • UPS, FedEx & USPS tracking numbers
  • Vehicle ID numbers
  • UPC codes
  • Telephone area codes
  • Zip codes (5-digit)
  • Patent numbers

Google Dictionary
Example: [define econometric]
For definition of "econometric" in several online dictionaries.

Phone Numbers and Contact Information
Example: [ mars, incorporated ]
A keyword search on a company or organization name will often lead to contact information.

Street Maps & Local Information
Example: [map state college, pa ]
For a State College, PA, map provided by Google Maps. Other local information is available through Google Local.

Weather
Example: [weather pensacola, fl]
For a quick weather report.

Advanced Keyword Searching
For simple instructions for searching phrases, using search operators, searching synonyms, searching specific domains, using numerical ranges, see Advanced Search Made Easy.

Other Information
Other special search features are describe at Googles Services & Tools page. 

 

How Does Google Work?

Google is a fully automated search engine that employs robots known as "spiders" to crawl the web and find sites for inclusion in the Google index. Google currently looks at more than 8 billion URLs during such crawls.  The crawl process is algorithmic.  Computer programs determine which sites to crawl, how often, and how many pages to fetch and index from each site.

Certain types of information receive special search formatting treatment to provide the features listed above, such as stock quotes, file type, special numerical searches, dictionary, maps, weather, and others detailed by the Google Help Center.

 

User Beware . . .

. . . that Google does not distinguish between types of information when executing a keyword search.  Much of the information available on the Web, and retrievable with Google, is unverified information.  In other words, much of what is seen is information that has not been subjected to any kind of quality review. Many Web users have learned to be very careful using information found on the unrestricted areas of the Internet. 

Searching Challenges for Google Users

 

Library Resources . . . on the Web, in Print, in Person

Using the following tools to help you select electronic resources that are appropriate for your information need:

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last updated 12/5/04
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