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Media Industry: Broadcasting, Cable & EntertainmentThe 51 Information Sector that includes broadcasting, cable and the recording industries has changed considerable in the last decade. As a result, this guide reflects the 2002 NAICS changes. Industries in the Motion Picture and Sound Recording Industries (NAICS 512) include establishments involved in the production and distribution of motion pictures and sound recordings. While producers and distributors of motion pictures and sound recordings issue works for sale as traditional publishers do, the processes are sufficiently different to warrant placing establishments engaged in these activities in a separate subsector. Production is typically a complex process that involves several distinct types of establishments that are engaged in activities, such as contracting with performers, creating the film or sound content, and providing technical postproduction services. Film distribution is often to exhibitors, such as theaters and broadcasters, rather than through the wholesale and retail distribution chain. When the product is in a mass-produced form, NAICS treats production and distribution as the major economic activity as it does in the Publishing Industries subsector, rather than as a subsidiary activity to the manufacture of such products.
The industry groups within broadcasting (NAICS 515) are based on differences in the methods of communication and the nature of services provided. The Radio and Television Broadcasting industry group includes establishments that operate broadcasting studios and facilities for over the air or satellite delivery of radio and television programs of entertainment, news, talk, and the like. These establishments are often engaged in the production and purchase of programs and generating revenues from the sale of air time to advertisers and from donations, subsidies, and/or the sale of programs. The Cable and Other Subscription Programming industry group includes establishments operating studios and facilities for the broadcasting of programs that are typically narrowcast in nature (limited format, such as news, sports, education, and youth-oriented programming) on a subscription or fee basis.
Not included in this guide, is the newly created internet publishing and broadcasting subsector, 516 and internet service providers, 518.
See also Telecommunications Industry Guide
| Code | NAICS Sector ( WHAT is NAICS? ) |
| 512 | Motion Picture and Sound Recording Industries |
| 512110 | Motion Picture and Video Production |
| 5122 | Sound Recording Industries |
| 515 | Broadcasting (Except Internet) |
| 5151 | Radio and Television Broadcasting |
| 515210 | Cable and Other Subscription Programming |
| Related NAICS | |
| 532230 | Video Tape and Disc Rental |
Databases for Industry Research
Standard & Poor's NetAdvantage
ABI/Inform (via ProQuest)
For additional database choices, see:
Industry Data
U.S. Federal Communications Commission
Ratings & Circulation Information
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Television & Cable Factbook Online
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International Television & Video Almanac |
International Institute of Communications
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| Broadcast and Cable Companies |
Entertainment Companies
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Disney ABC Cable Networks Group CBS Radio Networks National Cable Satellite Corp. (C-span) |
Fox Entertainment Group , Inc. Sony Music Entertainment, Inc. Warner Music Group
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Lexis/Nexis Corporate Affiliations
Business Library, Reference: HG4057.A219
Ward’s Business Directory of U.S. Private and Public Companies
Business Library, Reference: HG4057.A56
Cabletelevision Advertising Bureau
Television Bureau of Advertising (TVB) Online
Boxoffice.com-The business of Movies
Kagan-The Business of Media From Tech to Finance
With "Breaking Analysis Archive", "Pressroom", "Insights", etc.
Library Collections
SAMPLE subjects:
- broadcasting |
- motion picture industry |
- cable television |
- music trade |
- public broadcasting |
- sound recording industry |
- radio broadcasting |
- video recordings industry |
- television broadcasting |
- mass media |
Users can also search by company, personal, or trade association name.
- national association of broadcasters
- national broadcasting co. inc.
- corporation for public broadcasting
Nielsen Media Research (various titles)
Plunkett's Entertainment & Media Industry Almanac
Business Library, Reference: P88.8.P57
Communications Industry Forecast & Report
Social Sciences Library, Reference: HE8689.6 .V47
Kagan's Media Trends
Social Sciences Library, Reference : HE8698.8.K34
Broadcasting and Cable Yearbook
Social Sciences Library, Reference: HE8690.B76203
Television and Cable Factbook: Stations Volume
Social Sciences Library, Reference: TK6540.T451
Television and Cable Factbook: Cable
Social Sciences Library, Reference: TK6540.T4522
Bacon's TV/Cable Directory
Social Sciences Library, Reference : HE8700.8 .B33
Investing in Television
Social Sciences Library, Reference : HE8700.8 .I586
TV Dimensions
Social Sciences Library, Reference : HE8700.8 .T917
Radio Dimensions
Social Sciences Library, Reference : HE9709.R337 2005
Radio Yearbook
Social Sciences Library, Reference : HE8698.B52
Bacon's Radio Directory
Social Sciences Library, Reference : HE8664 .B33
AV Marketplace
Business Library, Reference: TS2301.A7A802
RMA Annual Statement Studies
Business Library, Reference: HF5667.R701
Industry Norms and Key Business Ratios
Business Library, Reference: HF5681.R25I5
Almanac of Business and Industrial Financial Ratios
Business Library, Reference: HF5681.R25T684
All issues are located on 3rd Floor Paterno in the Schreyer Business Library, unless otherwise noted. Current Journals are shelved alphabetically by title in the Current Periodicals area on the 3rd Floor, Paterno. Web links from the CAT are available for some titles.
| Broadcasting & Cable HE8689.8 .B77 |
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Multichannel News HF8700.7.C6 M84 |
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| Journal of Broadcasting & Electronic Media HF5717.B87 |
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New Media Age | |
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| Media (Hong Kong) | |
Television Week | |
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| Media Industry Newsletter |
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Variety | |
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| Media Week HF5801 .M43 |
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Association for International Broadcasting
Association of America's Public Television Stations
The Digital Entertainment Group
Independent Film & Television Alliance
International Federation of the Phonographic Industry (IFPI)
International Recording Media Association
Media Communications Association International (MCAI)
Motion Picture Association of America (MPAA)
Music Publisher's Association of the United States (MPA)
National Cable and Telecommunications Association
National Association of Broadcasters (NAB)
National Association of Theatre Owners
Recording Industry Association of America
Satellite Broadcasting & Communications Association of America
Syndication Network Television Association
CareerPage-The Source For Broadcast Radio and Television Jobs
Entertainmentcareers.net
- Includes Internship
- Browse by Job Category or by Region
Showbizjobs.com
- Browse by Job Category, Region, Company, Industry or keyword
National Association of Broadcast Employees and Technicians
Vault Online Career Library (Currently, Vault Guides are facing problems opening in Adobe Reader 8.x. Please see here for using FREE Adobe Digital Editions to access these guides)
Career Guide to Industries (Bureau of Labor Statistics)
Business Library, Reference: HF5382.5.U5 C3162
Occupational Outlook Handbook (Bureau of Labor Statistics)
CAT record for print copies
Business Library, Reference: HD8051.A623
Economics Department | School of Hospitality Management | Department of Recreation, Park & Tourism Management | The Smeal College of Business | Text-only Version
Contact Business Library Webmaster.
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