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Sports Media & Marketing IndustryThe sports marketing and management industry is comprised of those companies engaged in commercial sports entertainment in the following ways:
| • | sports teams, clubs, and individuals participating in live sporting events before a paying audience, and owners of such teams or clubs |
| • | companies that provide specialized services to support sports participants |
| • | companies that operate racetracks and other dedicated sports venues |
| • | sporting event organizers, promoters and managers |
| • | agents and managers who represent or manage sports figures |
Companies operating in this industry encompass a wide array of team sports, individual sports, motor sports, horse racing and dog racing, with the common feature that the sporting events are commercial activities. Principal revenue streams include ticket sales; sales of broadcast rights on networks, cable and internet; corporate endorsements and sponsorships; and merchandise sales.
Combined, the "Big 4" leagues in America , the National Football League (NFL), National Basketball Association (NBA), the National Hockey League (NHL) and Major League Baseball (MLB) leagues bring in about $16.4 billion in annual revenue.
| Code | NAICS Sector ( WHAT is NAICS? ) |
| 7112 | Spectator Sports |
| 7113 | Promoters of Performing Arts, Sports, and Similar Events |
| 7114 | Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures |
Databases for Industry Research
Standard & Poor's NetAdvantage
ABI/Inform (via ProQuest)
| • | 7112a: Franchise Sports in the U.S. |
| • | 7112b: Other Spectator Sports in the U.S. |
| • | 71131: Promoters of Performing Arts, Sports and Similar Events with Facilities |
| • | 71132: Promoters of Performing Arts, Sports and Similar Events without Facilities |
| • | 71141: Agents and Managers for Artists, Athletes, Entertainers and Other Public Figures |
For additional database choices, see:
Industry Data
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2002 Economic Census - Industry Series Reports: Performing Arts, Spectator Sports, and Related Industries / U.S. Census Bureau
The Economics of Sports / Michael Leeds General Guides and E-Resources for the Sports Industry / Library of Congress Service Annual Survey - NAICS 71: Arts, Entertainment, and Recreation / U.S. Census Bureau Sports Business Research Network (SBRnet) [database] |
Sports, Inc.: 100 Years of Sports Business / Phil Schaaf Sports Links Central - links to sports industry web sites Sports Market Place SportsMoney / Forbes Magazine
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Professional Sports Planning Inc.
Dale Jarrett Racing Adventure Inc.
Lexis/Nexis Corporate Affiliations
Business Library, Reference: HG4057.A219
Ward’s Business Directory of U.S. Private and Public Companies
Business Library, Reference: HG4057.A56
Library Collections
Ethics and Morality in Sport Management / DeSensi
3rd Floor Paterno: GV713.D465 2003
Financing Sport / Howard
3rd Floor Paterno: GV716.H69 2005
Fundamentals of Sport Marketing / Pitts
3rd Floor Paterno: GV716.P58 2002
Handbook of Sports Economics Research / Fizel
3rd Floor Paterno: GV716.H36 2006
Sport Business in the Global Marketplace / Westerbeek and Smith
3rd Floor Paterno: GV716.W46 2003
Sport Facility Management : Organizing Events and Mitigating Risks / Ammon
3rd Floor Paterno: GV401.A46 2004
Sports and Entertainment Marketing / Kaser
3rd Floor Paterno: GV716.K37 2005
The Sports Event Management and Marketing Playbook / Supovitz
3rd Floor Paterno: GV716.S86 2005
Sports, Inc. : 100 Years of Sports Business : Event Evolution, Global Properties, Sponsorship, Franchise Relocation, Radio and Television, Stadium Issues, Endorsements / Schaaf
3rd Floor Paterno: GV716.S315 2004
Sports Marketing / Fullerton
Business Library, Reference: GV716.F85 2007
Strategic Sport Marketing / Shilbury
3rd Floor Paterno: GV716.S46 2003
Journals
| Athletic Administration / National Association of Collegiate Directors of Athletics Business Library, Periodicals: Current 2 years only |
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Seton Hall Journal of Sports and Entertainment Law | |
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| Journal of Sport Management Business Library, Periodicals: GV713.J678 |
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Sports Illustrated Social Sciences Library, Periodicals: GV561.S733 |
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GV713 through GV716
College Athletic Business Management Association (CABMA)
National Association of Collegiate Directors of Athletics (NACDA)
National Association of Collegiate Marketing Administrators (NACMA)
National Association for Stock Car Auto Racing
National Association of Professional Baseball Leagues
National Basketball Association
The Professional Golfers' Association of AmericaCareers in Entertainment & Sports / WetFeet.com
Business Library, Reference: HF5382.75.E583
Vault Online Career Library (Currently, Vault Guides are facing problems opening in Adobe Reader 8.x. Please see here for using FREE Adobe Digital Editions to access these guides)
Career Guide to Industries (Bureau of Labor Statistics)
Business Library, Reference: HF5382.5.U5 C3162
Occupational Outlook Handbook (Bureau of Labor Statistics)
CAT record for print copies
Business Library, Reference: HD8051.A623
Economics Department | School of Hospitality Management | Department of Recreation, Park & Tourism Management | The Smeal College of Business | Text-only Version
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