Marketing Research Guide
| Written by Diane Zabel |
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See Also
Advertising and Public Relations @ Social Sciences Library
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Sample subjects in the CAT:
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Advertisers |
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Customer relations |
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Advertising |
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Internet marketing |
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Advertising Campaigns |
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Market surveys |
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Brand name products |
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Marketing |
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Consumer behavior |
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Marketing research |
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Consumption (Economics) |
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Databases
Company Information
EDGAR / U.S. Securities and Exchange Commission
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Filings and Forms or the U.S. Securities and Exchange Commission |
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All publicly traded companies, foreign and domestic |
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All reports required by the SEC: annual reports, 10-K financial reports, proxy statements, registration
statements, other periodic reports, and other forms |
Hoover's Online
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Proprietary company and industry information, SEC filings |
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Reports on money management, career development, news, and business travel |
Reuters Research On-Demand
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Real-time full-text investment research reports |
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Over 750 contributing firms |
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Video/audio programs, and other full-text reports to support investments research |
Standard & Poor's NetAdvantage
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Investor information products |
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Industry Surveys |
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Company profiles and Corporation Records |
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Stock, bond and fund research |
TableBase
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Tabular/statistical data |
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Companies, industries, products, and demographics |
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Market share, company and brand rankings, industry and product forecasts, imports and exports, production and consumption statistics, number of users, and trends |
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International in scope |
ValueLine
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Investment advisory publication |
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Reports, articles, and company highlights |
Web/Print Resources
Guides & Handbooks
Dictionaries & Encyclopedias
Directories
Industry Information
Analyzing Geographic Markets
Statistical Compendium Providing
Data About Consumers
Market Surveys Providing
Demographic and Marketing Data
About Media Audiences
Advertising Costs
Selected Websites
Selected Journals & Newsletters
