Marketing Reference Sources

INDUSTRY INFORMATION

BASIC SOURCES OF AGGREGATE INDUSTRY DATA

Encyclopedia of Emerging Industries
Business Library, Reference: HD2324.E527

Encyclopedia of Global Industries
Business Library, Reference: HD2324.E53

Reuters Research On-Demand
Reuters Research On-Demand provides real-time full-text investment research reports, video/audio programs, and other full-text reports to support investments research. There are more than 750 contributing firms such as Merrill Lynch, Salomon Smith Barney and RS Investment Management.

Standard & Poor's Industry Surveys
Business Library, Reference: HG4965.A173

Standard & Poor's NetAdvantage
This database includes the electronic versions of several key Standard & Poor publications (including Industry Surveys) that provide in-depth data on industries, companies, stocks, and bonds.

Statistical Abstract of the United States
Business Library, Reference, HA202.A383
Also available on the Census Bureau's web site.

Tablebase
Provides tabular/statistical data on industries, including forecasts, trends, and production and consumption statistics.

U.S. Industry and Trade Outlook
Social Sciences Library, Reference: HC106.5.A173

U.S. Industry Profiles
3rd Floor Paterno: HD2771.U8

U.S. Market Trends & Forecasts
3rd Floor Paterno: HF5415.1.A83

Value Line Investment Survey
Business Library, Reference, HG4501.V26
This popular investment service provides a financial analysis of industries.

ANALYZING GEOGRAPHIC MARKETS

The U.S. Census Bureau
Detailed population, business and economic data from the U.S. Census Bureau's website.

Complete Economic and Demographic Data Source: CEDDS (Woods & Poole Economics)
Business Library, Reference: HC101.C616

Demographics USA Zip Edition
Business Library, Reference: HF5415.3.D463

EASI Quick Reports and Analysis

MSA Profile
Business Library, Reference: HA203.M48

Rand McNally Commercial Atlas and Marketing Guide
Maps Library, Reference: G1200.R2F

Regional Markets: The Demographics of Growth & Decline

Sourcebook of Zip Code Demographics
Business Library, Reference: HA203.S6601

Statistical Abstract of the United States
Business Library, Reference: HA202.A383

Survey of Buying Power
Business Library, Reference: HF5438.A35

STATISTICAL COMPENDIa PROVIDING DATA ABOUT CONSUMERS

American Generations: Who They Are and How They Live
Business Library, Reference: HC110.C6M545

American Incomes: Demographics of Who Has Money, 5th ed.
Business Library, Reference: HC110.I5E98

The American Marketplace: Demographics and Spending Patterns
Business Library, Reference: HA214.O45

American Women: Who They Are and How They Live
Social Sciences Library, Reference: HC110.C6A438

The Baby Boom: Americans Aged 35 to 54
2nd Floor Paterno: HN60.R868

Best Customers: Demographics of Consumer Demand
Business Library, Reference: HC79.C6R87

China Marketing Data and Statistics
Business Library, Reference: HA4631.C443

Consumer International
Business Library, Reference: HC79.C6C666

Consumer Latin America
3rd Floor Paterno: HC130.C6C67

Consumer Middle East
3rd Floor Paterno: HC415.I5.Z9C6

Generation X: The Young Adult Market
3rd Floor Paterno: HC110.C6M544

Household Spending: Who Spends How Much on What
Business Library, Reference: HC110.C6H68

The Kids Market
3rd Floor Paterno: HF5415.33.U6N362

Wise Up to Teens: Insights into Marketing and Advertising to Teenagers
Business Library, Reference: HF5415.32.Z65

World Consumer Income and Expenditure Patterns
Business Library, Reference: HB522.W67

World Retail Data and Statistics
3rd Floor Paterno: HF5429.W675

MARKET SURVEYS PROVIDING DEMOGRAPHIC AND MARKETING DATA ABOUT MEDIA AUDIENCES

Choices 3
Survey analysis and planning software that includes data from recent Simmons' national consumer studies
Social Sciences Library, 2nd floor Paterno

Editor and Publisher Market Guide
Business Library, Reference: HF5905.E38 Q

Lifestyle Market Analyst
Business Library, Reference: HF5415.33.U6L54

Mediamark Research
3rd Floor Paterno: HF5415.3.M43

ADVERTISING COSTS

Ad $ Summary
Social Sciences Library, Reference: HF5801.A8

The Advertising Red Books
Social Sciences Library, Reference: HF5805.S722

Standard Rate & Data Service
Social Sciences Library, Reference: HF5905.S723 through HF5905.S728

There is growing interest in the cost of Internet advertising. The following Web sites are good sources of information on Web advertising.

AdResource: Web Advertising and Promotion Resources

Internet Advertising Report

Internet Advertising Resource Guide

Additional advertising research information is available through the Social Sciences Library.