Beginning with the Occupational Outlook Handbook (a resource provided by the U.S. Bureau of Labor Statistics), advertising majors can get a sense of the types of jobs that are available, trends in the advertising industry, salary expectations and geographic considerations.
The Advertising Industry as a whole is discussed in the Career Guide to Industries.
Vault print guides to individual companies, specific majors, and career resources are available in the Penn State Libraries.
WetFeet Career Guides
University Park students may contact Career Services for electronic access to Wetfeet Guides
For print resources in the Libraries, check The CAT
WetFeet guides include:
Associations provide not only helpful information for practitioners, but also wonderful career resources as well. Association websites often have two levels of access: public information (free) and also information for members only (fee-based). Associations usually publish newsletters, journals, and other resources to help their membership stay on top of issues in the profession. Links to related associations are usually posted.
American Associations of Advertising Agencies
Public Relations Society of America
Pittsburgh Advertising Federation
Additional associations may be found in each report in the Occupational Outlook Handbook.
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SRDS Media Solutions (Standard Rate and Data Service): This database includes addresses, personnel, profiles and other information regarding television, radio, newspaper and other media sources.
See related guide for Marketing careers
