Business Library

Career Databases | The CAT | Associations | Articles | Company Information

Introduction

Beginning with the Occupational Outlook Handbook (a resource provided by the U.S. Bureau of Labor Statistics), advertising majors can get a sense of the types of jobs that are available, trends in the advertising industry, salary expectations and geographic considerations.

Careers may include:

• Advertising Manager
• Merchandise Manager
• Package Designer
• Merchandise Manager
• Online Advertising Manager
• Promotional Designer
  

Career Databases

WetFeet Career Guides provide additional background:

• University Park students may contact Career Services for electronic access to Wetfeet Guides
• [For print resources in the Library, Check the CAT. In the Advanced Search, combine "WetFeet" as a keyword with a subject (like Advertising or Resumes) to narrow your search.]
• Career requirements
• Geographic search capability
• Interviews with recruiters
• Articles
• Job search strategies

Use the Library CATalog to find books, videos and other resources:

• Encyclopedia of Careers and Vocational Guidance
  
• VGM's Careers Encyclopedia
  
• Best Jobs for the 21st Century
• Salary Facts Handbook
  

• Advertising AND careers
• Advertising AND Vocational Guidance
• Public relations AND employment
• Interviews AND job hunting

Associations

Associations provide not only helpful information for practitioners, but wonderful career resources as well. Association web sites often have two levels of access: public information (free) and also information for members only (fee-based). Associations usually publish newsletters, journals and other resources to help their membership stay on top of issues in the profession. Links to related associations are usually posted.

American Associations of Advertising Agencies

• Industry news
• Job postings
• Internship programs
• Scholarships

• Industry news
• Job postings
• Graduate student memberships

• Regional online Directory
• News And events
• Job Bank
• Addy Awards

• Regional Directory
• News and Events
• Job Bank
• Addy awards

Additional associations may be found in each report in the Occupation Outlook Handbook.

Find Articles in ProQuest

Proquest provides access to over 5000 titles. Use the publications tab to access specific titles such as Advertising Age. These trade publications provide current information about the advertising industry useful in preparing for interviews and jobs. Suggested general searches:

• Specific companies
• Corporate culture
• Employee satisfaction
• Advertising AND employment
• Advertising AND careers
• Browse publications such as The Wall Street Journal
• Narrow search to trade publications such as Mediaweek

Find Company Information in Hoovers

• Proprietary company and industry information
• News
• Career development
• Industry trends
  

SRDS Media Solutions (Standard Rate and Data Service): This database includes addresses, personnel, profiles and other information regarding television, radio, newspaper and other media sources.

See related guide for Marketing careers

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