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Career Information for Marketing Majors

Occupational Outlook Handbook | Career Databases | Associations | The CAT | Articles | Company Information

Introduction

Marketing and distribution is a major field of business administration that involves the study of consumer needs and desires for products and services, consumers' willingness and ability to pay for those needs/desires, and consumer demographics.
from: College Majors and Careers: A Resource Guide for Effective Life Planning. 5th ed. by Paul Phifer. p. 134
BUSCAREER REF: HF5382.5.U5 P445 2003

Careers include:

  • Advertising Manager
  • Consumer Affairs Representative
  • Field Representative
  • Merchandise Manager
  • Marketing Manager
  • Marketing Researcher
  • Online Marketer
  • Package Designer
  • Pharmaceutical Sales Representative
  • Purchasing Agent
  • Sales Manager or Supervisor
  • Sport or Special Event Executive

Occupational Outlook Handbook (OOH)

Search for reports on Marketing or any of the above occupations. OOH provides

  • Hundreds of types of jobs, accessible by job title or general occupational areas
  • Training & educational requirements
  • Salaries
  • Expected job growth
  • Job descriptions
  • Working conditions
  • Link to Career Guide for Industries

Career Databases

Vault Online Career Library:

  • Career articles
  • Descriptions of occupations
  • Occupational surveys
  • Company profiles
  • Industry guides
  • Vault print guides to individual companies, specific majors and career resources

WetFeet Career Guides:

  • University Park students may contact Career Services for electronic access to Wetfeet Guides
  • [For print resources in the Library, Check the CAT. In the Advanced Search, combine "WetFeet" as a keyword with a subject (like Marketing or Resumes) to narrow your search.]
  • Career requirements
  • Geographic search capability
  • Interviews with recruiters
  • Articles
  • Job search strategies

Associations

Associations provide not only helpful information for practitioners, but wonderful career resources as well. Association web sites often have two levels of access: public information (free) and also information for members only (fee-based). Associations usually publish newsletters, journals and other resources to help their membership stay on top of issues in the profession. Links to related associations are usually posted.

American Marketing Association

  • Job board
  • Career tips and strategies
  • Hiring tips and strategies
  • Ask the expert
  • College chapter at Penn State

Marketing Research Association

  • Certification programs
  • Job postings
  • Student membership
  • Student e-newsletter

American Advertising Federation

  • Sponsors college advertising competition
  • Career fairs
  • College chapter at Penn State
  • AAF Job bank

International Association of Business Communicators

  • Job postings
  • Student Connection
  • Blogs and podcasts
  • Accredited Business Communicator Certification

Additional associations may be found in each report in the Occupation Outlook Handbook.

Find books, videos and other resources in the CAT:

Titles with numerous majors and occupations:
Suggested search term combinations:
  • Marketing AND Careers
  • Marketing AND Vocational Guidance

Find Articles in ProQuest

Proquest provides access to over 5000 titles. Suggested searches:

  • Specific companies
  • Corporate culture
  • Employee satisfaction
  • Marketing AND employment
  • Marketing AND careers
  • Browse publications such as The Wall Street Journal
  • Narrow search to trade publications

Find Company Information in Hoovers

  • Proprietary company and industry information
  • News
  • Career development
  • Industry trends

Search


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