Marketing and distribution is a major field of business administration that involves the study of consumer needs and desires for products and services, consumers' willingness and ability to pay for those needs/desires, and consumer demographics.
from: College Majors and Careers: A Resource Guide for Effective Life Planning. 5th ed. by Paul Phifer. p. 134
BUSCAREER REF: HF5382.5.U5 P445 2003
Search for reports on Marketing or any of the above occupations. OOH provides
Associations provide not only helpful information for practitioners, but wonderful career resources as well. Association web sites often have two levels of access: public information (free) and also information for members only (fee-based). Associations usually publish newsletters, journals and other resources to help their membership stay on top of issues in the profession. Links to related associations are usually posted.
American Marketing Association
Marketing Research Association
American Advertising Federation
International Association of Business Communicators
Additional associations may be found in each report in the Occupation Outlook Handbook.
