Media Industry: Broadcasting, Cable & Entertainment Industry Guide, NAICS Code 512, 515
Scope of This Guide:
The 51 Information Sector that includes broadcasting, cable and the recording industries has changed considerable in the last decade. As a result, this guide reflects the 2002 NAICS changes. Industries in the Motion Picture and Sound Recording Industries (NAICS 512) include establishments involved in the production and distribution of motion pictures and sound recordings. While producers and distributors of motion pictures and sound recordings issue works for sale as traditional publishers do, the processes are sufficiently different to warrant placing establishments engaged in these activities in a separate subsector. Production is typically a complex process that involves several distinct types of establishments that are engaged in activities, such as contracting with performers, creating the film or sound content, and providing technical postproduction services. Film distribution is often to exhibitors, such as theaters and broadcasters, rather than through the wholesale and retail distribution chain. When the product is in a mass-produced form, NAICS treats production and distribution as the major economic activity as it does in the Publishing Industries subsector, rather than as a subsidiary activity to the manufacture of such products.
This subsector does not include establishments primarily engaged in the wholesale distribution of videocassettes and sound recordings, such as compact discs and audio tapes; these establishments are included in the Wholesale Trade sector. Reproduction of videocassettes and sound recordings that is carried out separately from establishments engaged in production and distribution is treated in NAICS as a manufacturing activity
The industry groups within broadcasting (NAICS 515) are based on differences in the methods of communication and the nature of services provided. The Radio and Television Broadcasting industry group includes establishments that operate broadcasting studios and facilities for over the air or satellite delivery of radio and television programs of entertainment, news, talk, and the like. These establishments are often engaged in the production and purchase of programs and generating revenues from the sale of air time to advertisers and from donations, subsidies, and/or the sale of programs. The Cable and Other Subscription Programming industry group includes establishments operating studios and facilities for the broadcasting of programs that are typically narrowcast in nature (limited format, such as news, sports, education, and youth-oriented programming) on a subscription or fee basis.
Not included in this guide, is the newly created internet publishing and broadcasting subsector, 516 and internet service providers, 518.
See also Telecommunications Industry Guide
| CODE | NAICS Sector (WHAT is NAICS?) |
|---|---|
| 512 | Motion Picture and Sound Recording Industries |
| 512110 | Motion Picture and Video Production |
| 5122 | Sound Recording Industries |
| 515 | Broadcasting (Except Internet) |
| 5151 | Radio and Television Broadcasting |
| 515210 | Cable and Other Subscription Programming |
| Related NAICS | |
| 532230 | Video Tape and Disc Rental |
Standard & Poor's NetAdvantage
- Industry surveys
- Bond ratings
- Company profiles and corporation records
- Stock, bond and fund research
- Click on "Industry", select "Broadcasting & Cable" or "Movies & Home entertainment"
Plunkett Research Online (Industry Information)
- Industry sector analysis and research
- Industry trends and statistics
- Market research and trends
- Company profiles
Reuters Research On-Demand
- Real-time full-text investment research
- Reports cover companies and industries
- Over 750 contributing firms
ABI/Inform (via ProQuest)
- Indexes over 1000 business periodicals
- Trade journals, business magazines, academic journals and other news sources
- Most articles full text
- Over 700 full-text industry reports
- Over 700 US industry risk rating reports
- Information on over 8000 Publicly Traded Companies
- Hundreds of economic and demographic profiles
- News: full-text regional, national and international newspapers, magazines and trade journals
- Business Resources: full-text business news, company and industry information, SEC filings, and accounting literature
- Legal Resources: full-text federal and state case opinions, law reviews, legal news, European Union legislation, tax law, and patents
- Index & abstracts for over 600 titles, many full-text
For additional database choices, see:
U. S. Data
|
Television & Cable Factbook Online
|
World Data
International Television & Video Almanac |
International Institute of Communications
|
Selected Companies
Broadcast and Cable Companies
Disney ABC Cable Networks Group, Walt Disney Company
CBS Radio Networks, see WestwoodOne
National Cable Satellite Corp. (C-span), Not-for Profit Corp
Time Warner CableTribune Co.
Entertainment Companies
Fox Entertainment Group , Inc.
Sony Music Entertainment, Inc.
Warner Music GroupAdditional Selected Websites
Cabletelevision Advertising Bureau
Television Bureau of Advertising (TVB) Online
Boxoffice.com-The business of Movies
Kagan-The Business of Media From Tech to Finance
With "Breaking Analysis Archive", "Pressroom", "Insights", etc.
Resources for Identifying Companies in the Industry
- Proprietary company overviews
- Industry breakdowns and explanations
- Competitor listings
- Financial synopses
Lexis/Nexis Corporate Affiliations
Business Library, Reference: HG4057.A219
- U.S. corporate directory
- Holding company directory
- Information on 11,000 U.S. public companies and 17,000 non-U.S. Public companies
- Detailed, standardized financial statements
- Searchable by company name, industry codes, revenue levels, and other characteristics
- Comparative analysis among companies
- Access to SEC reports
Ward’s Business Directory of U.S. Private and Public Companies
Business Library, Reference: HG4057.A56
- Listings organized by NAICS code
- Ranks public and private companies by revenues/sales
Library Collections: Selected Reference Titles & Call Number Ranges
Selected Reference Titles
For additional materials, contact the Schreyer Business Library.
SAMPLE subjects:
- broadcasting
- cable television
- public broadcasting
- radio broadcasting
- motion picture industry
- music trade
- sound recording industry
- video recordings industry
Users can also search by company, personal, or trade association name.
- national association of broadcasters
- national broadcasting co. inc.
- corporation for public broadcasting
Nielsen Media Research (various titles)
Plunkett's Entertainment & Media Industry Almanac
Business Library, Reference: P88.8.P57
Communications Industry Forecast & Report
Social Sciences Library, Reference: HE8689.6 .V47
Kagan's Media Trends
Social Sciences Library, Reference : HE8698.8.K34
Broadcasting and Cable Yearbook
Social Sciences Library, Reference: HE8690.B76203
- Networks, TV and Radio Stations
- Independent stations
- Key regulations
- Trade Association Directory
Television and Cable Factbook: Stations Volume
Social Sciences Library, Reference: TK6540.T451
Television and Cable Factbook: Cable
Social Sciences Library, Reference: TK6540.T4522
Bacon's TV/Cable Directory
Social Sciences Library, Reference: HE8700.8 .B33
Investing in Television
Social Sciences Library, Reference: HE8700.8 .I586
TV Dimensions
Social Sciences Library, Reference: HE8700.8 .T917
Radio Dimensions
Social Sciences Library, Reference: HE9709.R337 2005
Radio Yearbook
Social Sciences Library, Reference: HE8698.B52
Bacon's Radio Directory
Social Sciences Library, Reference: HE8664 .B33
AV Marketplace
Business Library, Reference: TS2301.A7A802
- Product & Services Providers
- Associations, Trade Publications and Reference Books
- Company & Personnel information
- Film and Television Commissions
Industry-wide Ratios
Use one of the three print sources below. Information may be arranged by either SIC or NAICS. RMA Annual Statement Studies
Business Library, Reference: HF5667.R701
Industry Norms and Key Business Ratios
Business Library, Reference: HF5681.R25I5
Almanac of Business and Industrial Financial Ratios
Business Library, Reference: HF5681.R25T684
Selected Journals and Other Industry Publications
All issues are located on 3rd Floor Paterno in the Schreyer Business Library, unless otherwise noted. Current Journals are shelved alphabetically by title in the Current Periodicals area on the 3rd Floor, Paterno. Web links from the CAT are available for some titles.
| Broadcasting & Cable HE8689.8 .B77 |  | Multichannel News HF8700.7.C6 M84 | | |
| Journal of Broadcasting & Electronic Media HF5717.B87 | | New Media Age | | |
| Media (Hong Kong) | | Television Week | | |
| Media Industry Newsletter | | Variety | | |
| Media Week HF5801 .M43 | |
Trade Associations: Selected Industry Associations Web Sites
Association for International Broadcasting
Association of America's Public Television Stations
The Digital Entertainment Group
Independent Film & Television Alliance
International Federation of the Phonographic Industry (IFPI)
International Recording Media Association
Media Communications Association International (MCAI)
Motion Picture Association of America (MPAA)
Music Publisher's Association of the United States (MPA)
National Cable and Telecommunications Association
National Association of Broadcasters (NAB)
National Association of Theatre Owners
Recording Industry Association of America
Satellite Broadcasting & Communications Association of America
- See also Associations Unlimited for association listings by subject or keyword.
- See also ABI/Inform for articles reporting trade association data.
Career Information: Selected Sources for Employment Information
CareerPage-The Source For Broadcast Radio and Television Jobs
- Includes Internship
- Browse by Job Category or by Region
- Browse by Job Category, Region, Company, Industry or keyword
Vault Online Career Library (Currently, Vault Guides are facing problems opening in Adobe Reader 8.x. Please see here for using FREE Adobe Digital Editions to access these guides)
- Vault provides full-text career and industry guides
- Includes company profiles, occupation descriptions, and career-related articles
Career Guide to Industries (Bureau of Labor Statistics)
Business Library, Reference: HF5382.5.U5 C3162
Occupational Outlook Handbook (Bureau of Labor Statistics)
CAT record for print copies
Business Library, Reference: HD8051.A623
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- Updated: 02/04/09
- U.Ed. LIB 05-62
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