Business Library

Scope of This Guide:

The sports marketing and management industry is comprised of those companies engaged in commercial sports entertainment in the following ways:

• sports teams, clubs, and individuals participating in live sporting events before a paying audience, and owners of such teams or clubs
• companies that provide specialized services to support sports participants
• companies that operate racetracks and other dedicated sports venues
• sporting event organizers, promoters and managers
• agents and managers who represent or manage sports figures

Companies operating in this industry encompass a wide array of team sports, individual sports, motor sports, horse racing and dog racing, with the common feature that the sporting events are commercial activities. Principal revenue streams include ticket sales; sales of broadcast rights on networks, cable and internet; corporate endorsements and sponsorships; and merchandise sales.

Combined, the "Big 4" leagues in America , the National Football League (NFL), National Basketball Association (NBA), the National Hockey League (NHL) and Major League Baseball (MLB) leagues bring in about $16.4 billion in annual revenue.

Industry Definitions: Description by NAICS Sector / Sub-Sector

Databases for Industry Research

Standard & Poor's NetAdvantage

• Industry surveys
• Bond ratings
• Company profiles and corporation records
• Stock, bond and fund research

• Industry sector analysis and research
• Industry trends and statistics
• Market research and trends
• Company profiles

• Sports: Market Research & Trends 
• Sports: Statistics

• Real-time full-text investment research
• Reports cover companies and industries
• Over 750 contributing firms

• Aggregate data and analysis on industries
• Reports, articles, and company highlights

ABI/Inform (via ProQuest)

• Indexes over 1000 business periodicals
• Trade journals, business magazines, academic journals and other news sources
• Most articles full text

IBISWorld

• Over 700 full-text industry reports
• Over 700 US industry risk rating reports
• Information on over 8000 Publicly Traded Companies
• Hundreds of economic and demographic profiles

• Market Research Reports for
• 7112a: Franchise Sports in the U.S.
• 7112b: Other Spectator Sports in the U.S.
• 71131: Promoters of Performing Arts, Sports and Similar Events with Facilities
• 71132: Promoters of Performing Arts, Sports and Similar Events without Facilities
• 71141: Agents and Managers for Artists, Athletes, Entertainers and Other Public Figures

Vault Online Career Library

• Vault provides full-text career and industry guides
• Includes company profiles, occupation descriptions, and career-related articles

For additional database choices, see:

1. Database Descriptions
2. Database Comparison Chart

Selected U.S./World Industry Data & Company Sites

Selected Companies

IMG

Westwood One Inc.

ABC Sports Inc.

Raycom Sports

Professional Sports Planning Inc.

Canterbury Park Holding Corp.

Churchill Downs, Inc.

Dale Jarrett Racing Adventure Inc.

Dover Motorsports, Inc.

Global Entertainment Corp.

International Speedway Corp.

Speedway Motorsports, Inc.

Resources for Identifying Companies in the Industry

Hoover’s Online

• Proprietary company overviews
• Industry breakdowns and explanations
• Competitor listings
• Financial synopses

Lexis/Nexis Corporate Affiliations
Business Library, Reference: HG4057.A219

• U.S. corporate directory
• Holding company directory

Mergent Online

• Information on 11,000 U.S. public companies and 17,000 non-U.S. Public companies
• Detailed, standardized financial statements
• Searchable by company name, industry codes, revenue levels, and other characteristics
• Comparative analysis among companies
• Access to SEC reports

Ward’s Business Directory of U.S. Private and Public Companies
Business Library, Reference: HG4057.A56

• Listings organized by NAICS code
• Ranks public and private companies by revenues/sales

Library Collections: Selected Reference Titles & Call Number Ranges

Selected Reference Titles

For additional materials, contact the Schreyer Business Library.

Ethics and Morality in Sport Management / DeSensi
3rd Floor Paterno: GV713.D465 2003

Financing Sport / Howard
3rd Floor Paterno: GV716.H69 2005

Fundamentals of Sport Marketing / Pitts
3rd Floor Paterno: GV716.P58 2002

Handbook of Sports Economics Research / Fizel
3rd Floor Paterno: GV716.H36 2006

Sport Business in the Global Marketplace / Westerbeek and Smith
3rd Floor Paterno: GV716.W46 2003

Sport Facility Management : Organizing Events and Mitigating Risks / Ammon
3rd Floor Paterno: GV401.A46 2004

Sports and Entertainment Marketing / Kaser
3rd Floor Paterno: GV716.K37 2005

The Sports Event Management and Marketing Playbook / Supovitz
3rd Floor Paterno: GV716.S86 2005

Sports, Inc. : 100 Years of Sports Business : Event Evolution, Global Properties, Sponsorship, Franchise Relocation, Radio and Television, Stadium Issues, Endorsements / Schaaf
3rd Floor Paterno: GV716.S315 2004

Sports Marketing /  Fullerton
Business Library, Reference: GV716.F85 2007

Strategic Sport Marketing / Shilbury
3rd Floor Paterno: GV716.S46 2003

Journals

Athletic Administration / National Association of Collegiate Directors of Athletics Business Library, Periodicals: Current 2 years only			Seton Hall Journal of Sports and Entertainment Law
Journal of Sport Management Business Library, Periodicals: GV713.J678			Sports Illustrated Social Sciences Library, Periodicals: GV561.S733

Call # Ranges

GV713 through GV716

Trade Associations: Selected Industry Associations Web Sites

College Athletic Business Management Association (CABMA)

National Association of Collegiate Directors of Athletics (NACDA)

National Association of Collegiate Marketing Administrators (NACMA)

Sport Marketing Association

Professional Spectator Sports Organizations

Dover Motor Sports

National Association for Stock Car Auto Racing

National Association of Professional Baseball Leagues

National Basketball Association

National Football League

National Hockey League

• See also Associations Unlimited for association listings by subject or keyword.
• See also ABI/Inform for articles reporting trade association data.

Career Information: Selected Sources for Employment Information

Careers in Entertainment & Sports / WetFeet.com
Business Library, Reference: HF5382.75.E583

Sport Marketing Association

Vault Online Career Library (Currently, Vault Guides are facing problems opening in Adobe Reader 8.x. Please see here for using FREE Adobe Digital Editions to access these guides)

1. Vault provides full-text career and industry guides
2. Includes company profiles, occupation descriptions, and career-related articles

Career Guide to Industries (Bureau of Labor Statistics)
Business Library, Reference: HF5382.5.U5 C3162

Occupational Outlook Handbook  (Bureau of Labor Statistics)
CAT record for print copies
Business Library, Reference: HD8051.A623

Career Resources Page

3rd Floor, Paterno Library
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Reference Desk:
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