Other Relevant Research Guides:
Susan Ware
Title: Reference Librarian
Other Relevant Research Guides:
Course Name:
MKTG 450W_422
Semester:
Fall
Campus:
Penn State Brandywine
Instructor:
Elias
Use the tabs above to learn more about the many library resources that will help you gather company, industry, consumer behavior, and advertising information.
If you need additional sources or have questions, ask the Vairo Library librarians (Susan, Mary Fran, and Sara) for help -- in-person or by email.
You may also chat online with a Penn State librarian about your research needs. Don't be surprised if you are helped by Susan, Mary Fran, or Sara through chat reference, as well as in Vairo Library and by email!
If the following databases do not satisfy your company/industry information needs, we can recommend alternative sources and search strategies!
COMPANY/INDUSTRY PROFILES:
Hoover's: includes both public and private companies. Hoover's provides detailed Fact Sheets that include: company overview, history, people, products/operations, industry, competitors, news, and financials for over 13,000 U.S. and 2,0000 international companies. Includes both public and private companies.
Mergent Online: includes detailed business descriptions, corporate histories, and financial statements on 11,000 U.S. public companies and 17,000 non-U.S. public companies.
Standard & Poors NetAdvantage: includes S&P Corporation Records, Register of Executives, & Directors, Investor’s Guide, Bond Guide, and Industry Surveys. Industry Surveys include an annual Basic Analysis, a short Current Analysis, and a Comparative Company Analysis.
BUSINESS NEWS, COMMENTARY, RESEARCH:
ABI/INFORM Complete: includes more than 1,000 major business periodicals. TIP: Use “Classification Codes” to precisely target a search by topic, industry or market, geographical area, or document type.
Business Source Premier: includes more than 2,000 business periodicals, in virtually all disciplines in business and economics.
MARKET RESEARCH:
IBISWorld: provides over 700 full-text industry reports, 700 US industry risk rating reports, and information on over 8000 Publicly Traded US Companies as well as hundreds of economic and demographic profiles.
Thomson ONE Banker (Investext)--must use IE: contains research reports written by top analysts at over 1,000 leading investment banks, brokerage houses, and consulting firms worldwide. Nearly 4,000 new reports are added each business day.
If the following databases do not satisfy your consumer behavior/advertising information needs, we can recommend alternative sources and search strategies!
CONSUMER BEHAVIOR:
Mintel Reports: Market research reports for the U.S. and European consumer markets. Analysis of market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. Over 600 reports published each year. (You must to create a personal profile in Mintel. Only your Penn State E-mail will be accepted)
ADVERTISING:
Advertising Media Plan Research Guide: comprehensive guide to a wide array of advertising media resources. Highlights include:
Selected Sources of Advertising Rates and Spending Data
AdSpender [Ad$pender] (6 simultaneous users)
Advertising Age - Leading National Advertisers (corporate spending on advertising)
The State of the News Media 2012
Quick Style Guide
APA Style - Quick Citation Guide
Comprehensive Style Guides
Research and Documentation Online - APA
