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Penn State University Libraries

Marketing

 

Contact

Diane  Zabel photo

Diane Zabel
Title: The Louis and Virginia Benzak Business Librarian and Acting Head Librarian


814-865-6369
Business Library

 

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Articles and Databases

Company Information


  • SEC Filings and Forms (EDGAR / U.S. Securities and Exchange Commission)

    • Securities and Exchange Commission maintains the EDGAR database that provides online access to corporate 10-K and 10-Q documents
    • All publicly-traded companies, foreign and domestic
    • All reports required by the SEC: annual reports, 10-K financial reports, proxy statements, registration statements, other periodic reports, and other forms
  • Hoover's

    • Proprietary company and industry information, SEC filings, plus reports on money management, career development, news, and business travel
  • Standard & Poor's NetAdvantage

    • Investor information products
    • Industry Surveys
    • Company profiles and Corporation Records
    • Stock, bond, and fund research
  • IBISWorld

    • Over 700 full-text industry reports
    • Over 700 U.S. industry risk rating reports
    • Information on over 8,000 publicly-traded companies
    • Hundreds of economic and demographic profiles
  • ValueLine

    • Aggregate data and analysis on industries
    • Reports, articles, and company highlights
    • Investment advisory publication
  • Business Source Premier

    • Essential article database for business research, providing the full text for more than 2,000 periodicals, including about 1,000 scholarly journals
    • Covers virtually all disciplines in business and economics, including accounting, economics, econometrics, finance, marketing, management, MIS, QMM, and supply chain management

Search for Books

Web/Print Resources

  • Marketing Reference Sources Part 1 [Libraries' research guide]

    • Guides and Handbooks
    • Dictionaries and Encyclopedias
    • Directories
    • Marketing Websites
  • Marketing Reference Sources - Part 2 [Libraries' research guide]

    • Industry Information
    • Analyzing Geographic Markets
    • Statistical Compendium Providing Data About Consumers
    • Market Surveys Providing Demographic and Marketing Data About
    • Advertising Costs