Penn State University Libraries - Reference Sources

• The American Marketing Association International Member and Marketing Services Guide
  Business Library, Reference: HF5415.D505

• The Direct Marketing Market Place
  Business Library, Reference: HF5415.1.D57

• GreenBook
  Business Library, Reference: HF5415.2.G69

• Standard Directory of Advertising Agencies
  3rd Floor Paterno Library: HF5805.S72

• Standard Directory of Advertisers
  Social Sciences Library, Reference: HF5805.S722
  This title is also known as The Red Book.

There is growing interest in the cost of Internet advertising. The following Web sites are good sources of information on Web advertising:

• AdResource: Web Advertising and Promotion Resources

• Internet Advertising Report

• Internet Advertising Resource Guide

Explore Marketing Web Sites

• The Ad Council
  The Ad Council produces and provides examples of public service advertisements.

• Ad Access
  This Duke University website is a digitized collection of more than 7,000 North American print advertisements that were originally published between 1911 and 1955.

• Advertising Age
  Advertising Age is a leading trade periodical in marketing. This Web site is a good source of news, special reports, and feature articles about advertising related topics.

• Advertising World
  This site provides an exhaustive directory to advertising related Web sites, linking to more than seventy categories of information ranging from consumer psychology to market segmentation.

• American Marketing Association
  This is the Web site of a leading professional association in marketing.

• American Demographics
  This Web site for American Demographics magazine provides full-text articles from this premier trade publication.

• Creative Magazine
  This is the Web version of a magazine focusing on promotion and marketing.

• Guerilla Marketing Online
  Guerilla marketing refers to a classic best seller on marketing strategies written by Jay Levinson and Seth Godin. This site discusses this strategy and provides resources for instructors using this classic in marketing courses.

• KnowMarketing
  This site is part of the Internet's Virtual Library. One feature allows you to jump to online retailers supplying books on topics ranging from market planning to Internet marketing.

• MouseTracks
  This is a great starting point for locating general marketing information.

• Quirk's
  This is the Web version of a magazine focusing on marketing research.

• Sales and Marketing Management
  This Web site for one of marketing's central periodicals provides full-text articles from the magazine plus links to other marketing related sites.

• Tilburg University: Marketing & Marketing Research
  This site links to academic marketing and marketing related journals, marketing trade periodicals, marketing departments worldwide, professional associations, research institutes, and other marketing resources. It is a very comprehensive site.