Penn State University Libraries - Reference Sources - 2

Providing Data About Consumers

• American Generations: Who They Are and How They Live
  Business Library, Reference: HC110.C6M545

• American Incomes: Demographics of Who Has Money
  Business Library, Reference: HC110.I5E98

• The American Marketplace: Demographics and Spending Patterns
  Business Library, Reference: HA214.O45

• American Women: Who They Are and How They Live
  Social Sciences Library, Reference: HC110.C6A438

• The Baby Boom: Americans Aged 35 to 54
  2nd floor Paterno Library: HN60.R868

• Best Customers: Demographics of Consumer Demand
  Business Library, Reference: HC79.C6R87

• China Marketing Data and Statistics
  Business Library, Reference: HA4631.C443

• Consumer International
  Business Library, Reference: HC79.C6C666

• Consumer Latin America
  3rd Floor Paterno Library: HC130.C6C67

• Consumer Middle East
  3rd Floor Paterno Library: HC415.I5.Z9C6

• Generation X: The Young Adult Market
  3rd Floor Paterno Library: HC110.C6M544

• Household Spending: Who Spends How Much on What
  Business Library, Reference: HC110.C6H68

• The Kids Market
  3rd Floor Paterno Library: HF5415.33.U6N362

• Wise Up to Teens: Insights into Marketing and Advertising to Teenagers
  Business Library, Reference: HF5415.32.Z65

• World Consumer Income and Expenditure Patterns
  Business Library, Reference: HB522.W67

• World Retail Data and Statistics
  3rd Floor Paterno Library: HF5429.W675

and Marketing Data about Media Audiences

• Choices 3
  Survey analysis and planning software that includes data from recent Simmons' national consumer studies

• Editor and Publisher Market Guide
  Business Library, Reference: HF5905.E38 Q

• Lifestyle Market Analyst
  Business Library, Reference: HF5415.33.U6L54

• Mediamark Research
  3rd Floor Paterno Library: HF5415.3.M43

• Ad $ Summary
  3rd Floor Paterno Library Stacks

• The Advertising Red Books
  Social Sciences Library, Reference: HF5805.S722

• SRDS Media Solutions
  one integrated search provides access to data on more than 125,000 media properties

• Standard Rate & Data Service
  3rd Floor Paterno Library Stacks: HF5905.S723 through HF5905.S728

There is growing interest in the cost of Internet advertising. The following Web sites are good sources of information on Web advertising:

• AdResource: Web Advertising and Promotion Resources

• Internet Advertising Report

• Internet Advertising Resource Guide