Fifty Years of Coca Cola Advertisements, American Memory, The Library of Congress
- Shows the historical development of advertisements for Coca Cola through 50 + commercials
- Includes stop motion advertising and experiments with color
- Hilltop (“I’d like to buy the world a Coke”) 1971
- “Mean Joe Greene” 1979
- Polar Bear 1993
- Snowflake 1999
- First Experience (international commercial) 1999
Retrojunk : Commercials
- Search by
  - Date / Era (1970s, 1980s, 1990s, etc.)
  - Product line (ex: snacks, PSA’s clothing)
  - Popularity
visit4info
- Search over 79,000 ads and movie trailers
  - By brand, product type, media sector or date
  - By actor, musician, song titles, etc.
  - Some content free, some fee based
Adviews (Duke University Libraries’ Digital Collection)
- Vintage Television commercials from 1950s-1980s
- Created or collected by Benton & Bowles Ad Agency or its successor, D”Arcy Masius Benton & Bowles Ad Agency
Print and electronic books:
- Broadcast advertising

Radio

Library of American Broadcasting (via University of Maryland Libraries)
- Sound Bites
- Radio Advertising Bureau Collection
Radio Advertising Bureau
- The "sales/marketing arm of the radio industry"
- Free sound bite resources, login required for complete access
- The Best of Radio
  - Advertisements searchable by product, spot title, client, length, platform, etc.
- Creative
  - Includes jingles, PSAs, pro-radio advertisements
Radio-Mercury Awards
- Radio-Mercury Award winners and finalists
Advertising Educational Foundation
- Advertising Awards
  - Current and prior award winners: CLIO, OBIE, Radio-Mercury, Asian American Advertising Federation, and six other competitions
Print and electronic books:
- Radio advertising
- Broadcast advertising

The Webby Awards
- Leading international award for internet excellence
- 1997-current

Search the Penn State Library CAT

Resources (books, videos, etc.) related to Internet advertising (includes "how to" strategies, and other information regarding advertising)

The Outdoor Advertising Association of America (OAAA)
Industry trade organization founded 1891
- Creative Library
  - Search by
    - Title
    - Category
    - Agency
    - Brand
- Digital Billboards - see Creative Examples
- OBIE Award Winners
R. C. Maxwell Company Collection (Duke University)
- 80 year comprehensive record of regional outdoor advertising
- Search chronologically by company devised numerical system
- Emergence of Advertising in America: 1850-1920
  - Over 500 pre-1929 images
- ROAD (Resource of Outdoor Advertising Descriptions)
  - Image descriptions only, 1910-1952
Outdoor Advertising Collections (Duke University Libraries: John W. Hartman Center for Sales, Advertising, and Marketing History)
- Historical information about outdoor advertising (no images)
- Eleven collections
ROAD (Resource of Outdoor Advertising Descriptions) (Duke University)
- Over 50,000 ads (descriptions only)
- 1920s - 1990s
- Search by Medium, Format, Ethnic, Setting, Tone or Theme Category
Lamar Outdoor Company
- Founded in 1902, operates over 150 outdoor advertising companies
- Click on "Products" to search current outdoor advertising examples by
  - Jr. poster, poster
  - Bulletin board
  - Buses, shelters, benches
  - Digital display

Search the Penn State Library CAT

Adage.com
- Super Bowl XLV 2011 ads
Adland’s Commercial Archive
- Super Bowl III to the present (except for 1970, 71, 74, 77 and 78)
- Search by product, featured character or celebrity and other tags
AdWeek
- Analysis of current Super Bowl ads
- Enter "Super Bowl Ads" in search box for articles (historical and current)
Captions.com
- Lists the advertisers that closed captioned their ads and those that did not with links to the companies
- No videos
The Super Ad Bowl: Two decades of players (New York Times)
- Chart of the number of ads for each product type (such as beverages, films, travel, etc.) 1984-2008
- For each year, the percent of ads featuring humor, animals or celebrities
- Very few links to the videos of the commercials
Reprisemedia.com
- Produced Search Market Scorecard™ for each Super Bowl since 2006
- Articles/blogs evaluating the steps each brand takes to capture the demand created by the Super Bowl ad; especially in social media spaces
Superbowl-ads.com
- Ads back to 1998
- Some news and information on viewership

AdWeek
- Current ad news headlines
- Special events ads (such as Super Bowl ads)
- Ad of the Day
- Video Editor’s pick
AdAge
- Some free content/ some fee based
- Industry news
- Top rated ads with agency, media type listed
- Special events ads (such as Super Bowl ads)
Creativity
- Highlights ads in all media types
- Award winners
- Top audience rated ads
- Most viewed ads
AdForum
- Focus: global advertising industry
- Partners with trade presses in 10 global advertising markets
- Content from over 20,000 agencies and over 70,000 ads
- Award and festival winners
- Some free/some fee-based content
Emergence of Advertising in America: 1850-1920 (Duke University Libraries’ Digital Collection)
- Over 9000 advertising items and publications
- 11 sections representing corporate content or type of publication

Web Resources

The Living Room Candidate (Museum of the Moving Image)
- Presidential campaign television commercials, 1952 to the present
- More than 300 television commercials from every election year since 1952
- Includes analysis, election results, and transcripts
- Additional online resources with links to fund analysis and history
- Search by
  - Election year (1952-2008)
  - Type of commercial
  - Political issue
  - Curator's choice "Best of"
Ease History (Michigan State University)
- Search by
  - Year (1952-2004)
  - Candidate
  - Political party
  - Issues, and ad themes
  - Positive/Negative
Political Campaigns (Political Communication Lab, Stanford University)
- Both radio and television ads
- Search by
  - National campaigns 2000-2008
  - California emphasis 1994-2010