Ad$pender

Ad$pender
A product of TNS Media Intelligence, Ad$pender "Deliver[s] advertising expenditure information on millions of brands across 18-media, [and] helps you quickly focus on the activity in your competitive market. View detailed expenditure information by category, parent company, subsidiary, and brand. Rank top spenders by industry, parent, brand and more."

Where is it available in the University Libraries?
Ad$pender is available on two computer workstations in the Social Sciences Library, Second Floor Paterno Library.

Users will need to stop at the Social Sciences Library Reference Desk and ask library staff to log on to this database.

See the TNS Media Intelligence online training manual for assistance in using Ad$pender.

This YouTube video tutorial can be very helpful for understanding how to use Ad$pender.