Simmons Choices 3

Simmons : Choices 3 is a collection of consumer data about product and brand usage from Simmons Market Research Bureau, the oldest and most respected authority on the behavior of the American consumer. Based on a survey of 30,000 households, it can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior.

The following surveys are available on two workstations in the Social Sciences Library (2nd Floor Paterno Library)

• National Hispanic Consumer Study (NHCS) — 1999-2002, 2004
  Simmons' Hispanic Study is the most powerful tool for understanding and reaching the fastest growing population segment in the United States. It surveys more than 7,500 Hispanic adults living in the U.S. as part of the NCS (National Consumer Survey) to identify their media habits, product and service preferences, attitudes and opinions. Includes household and population data.

• Kids Study — 2002, 2004 (Fall and Spring full year surveys)
  The Simmons Kids Study is a national survey of children between the ages of 6 and 11. It provides insights into how American kids think, thanks to psychographic questions on fashion, media, money, their parents, friends, and even their own self-image. The Kids Study answers a host of critical questions for businesses, advertisers, and marketers. Includes population data.

• Teens Study — 2002, 2004 (Fall and Spring full year surveys)
  To develop the Teens Study, Simmons recruits teens in the National Consumer Study households between the ages of 12 and 17 to answer questions at the same time as their other family members. This study can help to gain insight into what's on teens' minds and how they influence household purchase decisions. Includes population data.

• National Consumer Study : Adults — 2000, 2002, 2004 (full year; Fall and Spring six month surveys)
  Simmons' National Consumer Study is a comprehensive study of American adult consumers in all their diversity. It provides information on consumer usage behavior for all major media, more than 450 product categories and more than 8,000 brands. The unified study uses a probability sample design to measure all American adults — Hispanic/Latinos and non-Hispanics, English-speaking and Spanish-speaking — with a uniform questionnaire. Includes household and population data.

Note: The University Libraries do not own the MediaMark Research, Inc. (MRI) datasets.

See these online library guides for assistance in using Choices 3:

• Using Simmons Choices 3 (The University of Mississippi Libraries)

• Using Simmons Choices 3 (The University of Tennessee University Libraries)

Saving your work in Choices 3 is a multi-step process. Once you have run an analysis, you will export your data to Excel.

Why can't I simply use "save" or "save as"?

After you have run your analysis, choose export under "File", then "Excel":

Your report will now be in Excel and you can format it as you would any spreadsheet file. Save the Excel file to your U: drive or PASS (Penn State Access Account Storage Space).

If you would like to run your report, using the same column/row/filter definitions, against a different Choices 3 survey, you will need to save your Spec files to your U: drive or PASS. You will then be able to retrieve your Spec files and run them in another Choices 3 survey