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Penn State University Libraries

Marketing Toolkit

General Promotional Ideas

  • Provide welcome kits to new students, adult learners, new faculty.
  • Produce a Podcast.
    -About Podcasting
    at Penn State.
    -About Penn State on iTunes U
  • Create a blog.
    -Life Sciences Library

    -Using The Blogs at Penn State
  • Create a newsletter, or news page.
  • Liaisons working outside the library - encourage patrons to visit!
  • Engage faculty to promote library services.
  • Offer tours.
  • Establish "library hours" in buildings frequented by students and faculty. 
  • Advertise on pizza boxes or have an ice cream named for the library.
  • Use interesting materials with contact information for library or librarians such as:
    -Librarian trading cards
  • Use twitter. 
  • Use facebook.
  • Display READ posters.

Share your marketing ideas with us in the Marketing Toolkit Wiki.