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Penn State University Libraries

Marketing Toolkit

Services

  • Have students develop a marketing plan for the library, with the audience primarily being undergraduates.
  • Promote Ask!
  • Have librarians offer to speak at advisory committees and to donors.
  • Specialized portals for different patrons.
  • Have screensavers on PCs promoting library services.
  • Create a "Frequently Asked Questions" web page.
    -on a subject - Business
    -on a new service - sony reader
    -services - Brandywine
  • Provide outreach to local schools.

Share your marketing idea with us in the Marketing Toolkit Wiki.