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Penn State University Libraries

Marketing Toolkit

Environment

  • Arrange furniture to create a welcoming environment.
  • Provide quiet study and group study areas.
    -show room availability.
  • Provide an "Author's Corner" to display works by local authors/faculty.
  • Create leisure or browsing collection areas with comfortable chairs - a "living room" feel.
    -Create a blog or most popular titles web page for the collection. .
  • Display faculty art exhibits.
  • Display art work from classes.
  • Examine signage for clarity, keep in mind the end result for the user.
  • Offer tours.
  • Virtual tours examples:
    -Berks

    -Shenango

    -University Park
    self-guided audio and virtual tours

 Share your marketing idea with us in the Marketing Toolkit Wiki.