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Penn State University Libraries

Marketing Toolkit

Special Events

  • Offer "Books We Have Known and Loved" program: Faculty and staff send titles of their favorite books and then have ALA posters created for display in library.
  • Offer author receptions: have refreshments, author talks about book.
  • Provide an "Author's Corner" in the library or online to display works by local authors/faculty.
  • Hold Gallery Talks.
    -promotion
    in Penn State Live
    -Special Collections
  • Host training events or workshops for the public.
  • Offer "Extreme Study" time during exam periods: offer food, games, legos, etc.
  • Offer concerts for campus and community.
  • Offer children's books colloquium series for educators.
  • Offer poetry reading series over lunch - for those who have written poetry or just to read it.
    -Public Poetry Project.
  • Host exhibitions of winning posters from research fair/artwork from art classes.
  • Display GIS surveys.
  • Display student art works. 
  • Offer a library technology fair to show off electronic resources.
  • Hold a National Library Week reception.
  • Open house events. 
  • Host activities for Parent's Day: tours; promote services, study areas, resources.
  • Hold a Library quiz bowl.
  • Banned books display.
  • Host film festivals or movie series using library's collection.
  • Hold an essay contest.

Share your marketing idea with us in the Marketing Toolkit Wiki.