Web 2.0 Marketing in the Earth and Mineral Sciences Library - by Sherry Roth
Why Use Web 2.0?
- use as a marketing tool
- connect to undergraduate and graduate constituencies - be where they are
- create online "door" into our library
- keep up with ever-evolving technologies
- no out-of-pocket costs (staff time does cost $)
- requires little staff time
- allows us to make instant changes
- recent studies are showing that 1/3 of a site's web traffic is generated through social media sharing
- humanize the library
EMSL on Twitter
- market our services within EMSL and the University Libraries
- engage our patrons with pictures and humor
- advertise our collections - new books, journals, electronic resources
EMSL on Facebook
- post event listing
- allows RSS feed from WorldCat (automatically posts/updates new materials at EMSL)
- advertises library information (hours, phone numbe, address)
- accomodates photo albums
- allows patrons to post comments to us and about us
RSS Feeds (World CAT) for new materials for subject areas: Energy Engineering, Materials Science, Oil and Gas Engineering
- draws users into our CAT for availability
- visitors can follow your updates without visiting your site
- makes detailed information available to patrons
StumbleUpon Photoblog It
(Video showing how to use PhotoBlog It)
- writes the html code for you; you do not have to be an expert
- brings cover art of new materials into your web page for visual appeal
- graphic can be hotlinked into the sfx Get It
- shows current issue of periodicals
AIM Wimzi
- can be created and customized in minutes by copying and pasting code
- can instantly have a private conversation with website visitors
- web users do not need AIM to chat
