For archived Strategic Plan information, visit the Strategic Plan Web site (Libraries staff only)
GOALS AND STRATEGIES, FY 05/06–FY 07/08
FISCAL PLAN, FY 05/06–FY 07/08
Appendix 1: Progress Report on the FY 02/03–FY 04/05 Strategic Plan
Appendix 2: Selected University Libraries' Assessment Activities
The University Libraries are a leader in advancing intellectual discovery, information literacy, and lifelong learning. The Libraries connect students and scholars to the world of information and ideas. As an active participant in the worldwide community of scholars, the Libraries foster the teaching, research, service, and outreach goals of Penn State. They select, create, organize, and facilitate access to resources that are relevant to the University's programs and pursuits.
The Libraries will be a national leader in the integration of intellectual content, services, and technology within the larger world of ideas and knowledge.
The Libraries are committed to:
Major environmental forces are influencing the services and resources of the University Libraries. Influences of most importance as we face the future include:
Goal One Measures
Goal Two Measures
Goal Three Measures
Goal Four Measures
Goal Five Measures
Financial resources required to support the Strategic Framework and Goals will be derived from nine major sources of income, based on annual budget plans:
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PROGRESS REPORT ON THE FY 02/03–FY 04/05 STRATEGIC PLAN
(Selected Activities)
FUNDING: Continue to seek appropriate levels of funding to meet the strategic initiatives of the Libraries.
USER SERVICES: Provide quality services that ensure timely and effective access to local and remote information resources in all formats.
Ongoing:
INSTRUCTION AND INFORMATION LITERACY: Advance information literacy as a fundamental expectation for educated persons and provide facilities, expert instructors, and services to foster the development of lifelong-learning skills, in partnership with others, for both on-campus and distance learners.
Ongoing:
COLLECTIONS: Develop and preserve collections in all formats, provide electronic information services that support Penn State's curricular programs and the research needs of a comprehensive university, and contribute to the transformation of scholarly communications.
Ongoing:
TECHNOLOGY INFRASTRUCTURE: Maintain and enhance the hardware, software, connectivity, and systems reliability necessary to support an increasingly complex information-technology environment.
Ongoing:
DIGITAL LIBRARY INITIATIVES: Provide a coordinated approach to provision of intellectual access to digital materials (including born-digital, licensed, or converted material) in order to build a rich array of reference services, instructional opportunities, research collections, and technology resources.
Ongoing:
THE ENGAGED UNIVERSITY: Continue to provide leadership among the community of libraries, library consortia, and library professional organizations in Pennsylvania and the nation to enhance general access to information resources for the residents of the Commonwealth.
Ongoing:
PEOPLE: Recruit, develop, and retain a diverse and qualified faculty and staff with expertise and skills to provide services and collections expected of a technologically advanced, nationally ranked research library.
Ongoing:
FACILITIES: Build recognition that a "library" continues to be a physical place and a center of campus life as well as a "virtual" place, and that the Libraries must provide library facilities appropriate to the service, user, and collection needs of the University community.
Ongoing:
DIVERSITY: Foster and promote the broad and inclusive definition of diversity within all aspects of the Libraries' operations, including collections, services, recruitment, and retention of employees, and overall library climate.
Ongoing:
SELECTED UNIVERSITY LIBRARIES ASSESSMENT ACTIVITIES
Assessment of Libraries Service Quality: LibQUAL+TM (contributed by Laurie Probst, Head, Public Services)
The Survey
The Penn State University Libraries was one of 202 libraries participating in the 2004 LibQUAL+TM survey program. Sponsored by the Association of Research Libraries (ARL), the survey is part of the ARL New Measures Initiatives and measures user perceptions of library service quality and satisfaction. The survey was conducted in April 2004 across all Penn State campuses, excluding Hershey, Dickinson, and Penn College of Technology. Survey participants for University Park were selected from a randomly generated pool of faculty, graduate student, and undergraduate student email addresses. At the other campuses, the survey was sent to all faculty, graduate students, and undergraduate students.
Questions in the survey cover three dimensions of library service quality. The Affect of Service dimension measures the quality of interactions with library staff as well as various attributes of the staff (knowledge, courtesy, empathy, etc). The Information Control dimension covers library collections, including databases and other electronic resources, access to those resources, and the tools that the library provides to facilitate that access. In our Web-dependent environment, this dimension provides critical information about how well we are able to deliver information and resources to our users' desktops. The Library as Place dimension relates to library facilities and, in addition to measuring user satisfaction with those facilities, provides clues about the changing use and importance of library spaces, especially among students.
The Data
The analysis of the data across all campuses suggests that our user population is reasonably satisfied with the quality of services and resources in the Libraries. Comparisons with scores from other ARL libraries are favorable, with Penn State scores generally higher than the mean scores across all ARL libraries.
General Satisfaction: On a nine-point Likert scale, the average mean scores were 7.37 for University Park and 7.36 for the Campus Colleges. These numbers are comparable to the satisfaction levels reported in other surveys. In the Penn State 2002 Student Satisfaction Survey 84 percent of University Park students and 88 percent of Campus College students reported satisfaction with library services. Satisfaction levels in the Penn State 2004 Student Satisfaction Survey are slightly lower, with 79 percent of University Park students and 73 percent of students at other campuses reporting satisfaction with library services.
Information Control: Comparison of the mean scores across the three dimensions shows that Information Control is more critical than either Affect of Service or Library as Place. Access to electronic resources from home is very important across all user groups, as are the print and electronic collections that support their work. For undergraduates, especially at the campuses, computing equipment is important and is identified as an area of lower satisfaction.
Affect of Service: Scores are consistent across user groups and across locations. Our users set the highest expectations for employees who are courteous employees and who are knowledgeable. Expectations are higher among faculty and graduate students than among undergraduates. Among the Campus College respondents, scores are slightly higher than for University Park, indicating that the Campus College Libraries overall are closer to meeting their users' expectations than are the libraries at University Park.
Library as Place: Scores are consistent across user groups and across locations. Scores in this dimension are generally lower than the other dimensions, suggesting that library facilities are less critical than library services or resources. However, it is important to note that scores from undergraduates were considerably higher than from graduate students or faculty. While the data confirms that the library is an important place for quiet study, some of the survey comments indicate that group study spaces are becoming important as well.
The Libraries' Response
In general, the data contained no surprises and confirms that the Libraries continue to move in directions appropriate to meeting the needs and expectations of its primary users, the students and faculty of the University:
Areas of strength:
Areas for further improvement:
Areas for further exploration:
Full Executive Summary document is available at: http://www.libraries.psu.edu/admin/stratplan/final_libqual_2004_exec_summary.pdf
Campus College "Postcard Survey" (contributed by Chris Avery, Head, Commonwealth College Libraries)
The Postcard Survey was conducted in the Campus College Libraries during the Fall 2000. Library users were given a small card as they entered campus libraries which asked "If there were two things you could improve about the Libraries, what would they be?" Over 800 cards were collected. Responses varied from one location to another, but four common themes emerged across all locations in terms of needed improvements:
Informal Surveys at the Campus Colleges (contributed by Chris Avery, Head, Commonwealth College Libraries)
Many Campus College Libraries conduct informal surveys every other year. For example, a biennial survey of students at Penn State Delaware asks a series of questions pertaining to use (and frequency of use) of library resources and their satisfaction with services. Respondents are also asked to suggest two things the library could do to improve services. The requests are usually familiar (more computers, need for quiet space, more comfortable/attractive surroundings, etc.). The librarians at the Delaware campus developed an action plan based on survey results which attempts to meet identified needs. The approach used by the Delaware campus is fairly typical of what other campuses are doing. Additionally, many libraries are conducting informal surveys of faculty members to see if library instruction is meeting expectations, if faculty members are aware of the range of library services and databases that are available, etc. Again, these surveys are usually conducted every other year at most.
Usability Study of the CAT (Libraries' Online Catalog) (contributed by Eric Novotny, Humanities Librarian)
The first CAT study in 2002 involved 18 participants, 9 novice users from LEAP classes (new students), and 9 experienced users of the CAT (upper-level undergraduates and graduate students). The purpose of the study was to observe how participants searched the CAT. Participants were asked to "think aloud" while working through five common tasks. In the process we learned a lot about our users, and where they faced obstacles. A few findings come to mind: Users in both groups were most comfortable with keyword searching. They rarely noticed or used the Browse search option. In the subject task almost no one made use of "advanced" searching techniques (e.g., Boolean operators, synonyms, truncation, etc.). There were many difficulties interpreting serials records. Novices were especially distracted by call number links in serials records and confused by the use of abbreviations for some library locations (UP-ENGIN). Finally, most participants were positive about the CAT, in spite of any difficulties encountered. This assessment has been widely shared with the various WebCAT working groups, public service librarians, and others. I was recently appointed to be a member of the committee customizing the new catalog interface. The usability study results have proven very useful as this group makes it decisions. A second catalog study was conducted in 2004, using the same five tasks. This time we only recruited LEAP students who had already attended an instruction session with a librarian. Ellysa Cahoy, Information Literacy Librarian, and I are still analyzing the data from that study, but we have observed that this group of users employs search strategies that were not commonly found in the 2002 participants (e.g., truncation, browse). Given the small sample size it is impossible to say for certain whether the observed differences were due to instruction or some other factors. We do believe that some of the improvements in searching were related to instruction.
Usability Study of the Libraries' Web (contributed by Brian Hoffman, Lead Systems Analyst)
The purpose of the study was to determine the effectiveness of the University Libraries' Web site in enabling people to find the information they need, identifying the areas that work well and those that don't, and understanding how people use and react to the site. Participants were asked to complete a series of tasks starting from the Libraries' homepage and to think aloud throughout the process. We observed how they attempted to complete the tasks and made note of any areas that seemed to cause them problems or confusion. In addition to the investigator's observation sheets, the participant's screen activity and voice was recorded, along with videotaping of the session. The study resulted in sixteen main findings. Among them were:
In summary, we found that while there was considerable room for improvement, most things could easily be fixed. Our findings were distributed Libraries-wide and have been implemented wherever possible. However, the biggest impact will take place when we create the new Libraries' Web site, hopefully incorporating most of the findings.
Facilities Assessment (contributed by Ron Servello, Facilities Administration Officer)
Each of the Libraries' 42 facilities is assessed every three years. The purpose of this assessment is to determine the actual condition of the facilities statewide so that the deficiencies can be prioritized by safety, importance, and urgency of need. Safety hazards are addressed immediately and receive the highest priority. Importance is based on the level of direct impact on Libraries' operations and on the preservation of collections. Urgency of need is based on how long we believe the current condition can be tolerated before failure of the building component and more serious and expensive damage to the building will occur, coupled with the threat to collections and possibly occupants.
Using an established list of building components to inspect, the Building Coordinator and the Facilities Administration Officer inspect the University Park Libraries. The Facilities Administration Officer performs the inspections at the Campus College Libraries. Each library is thoroughly inspected and a list is compiled documenting the condition of all components. A dollar value is applied to each component that needs to be addressed and a prediction is made as to when each component will have to be repaired or replaced. The components are then prioritized. Once in its final form, the facilities assessment is shared with the Libraries' Dean and Associate Deans and the Office of Physical Plant (OPP). Budget requests and OPP major maintenance requests are based on these assessments. Our facilities-assessment efforts have resulted in an established standard for Libraries' facilities, significant expenditures to remove deficiencies, an increased focus by OPP on the relationship between facilities maintenance and the preservation of Libraries' resources, and greatly improved conditions of our facilities at all locations.
Virtual Reference Service (VRS) Assessment (contributed by Chris Avery, Head, Commonwealth College Libraries)
Patrons of the Virtual Reference Service, which is a chat-based reference service, are asked to complete a short exit survey. Results for 2002/2003 and 2004/2004 are available at http://www.de2.psu.edu/faculty/saw4/vrs/stats/. Results are uniformly positive with over 90 percent of respondents indicating they were pleased with the service and would use it again.
Wisconsin-Ohio Reference Evaluation Program (WOREP) (contributed by Eric Novotny, Humanities Librarian and Amanda Maple, Head, Arts and Humanities Libraries)
In 2001 the Arts and Humanities Library participated in the Wisconsin-Ohio Reference Evaluation Program (WOREP). The WOREP is a standardized survey instrument that is used to record data about a reference encounter from the perspectives of both library patrons and library employees. The instrument has been widely used in libraries for years, allowing institutions to compare results with their peers. More than just a satisfaction survey, the WOREP seeks to isolate the causes of reference successes and failures. The results of the Penn State survey revealed that several factors contributed to unsatisfactory performance as determined by library patrons. For the Arts and Humanities Library these were:
In response to these results, we revised our training program for all service desk staff (librarians, paraprofessionals, and students). Greater emphasis was placed on interpersonal communications, interviewing skills, and identifying multiple resources. A second WOREP survey conducted in 2003 demonstrated that the training had improved both response accuracy and user satisfaction.
Evaluation of the Libraries' Open House (contributed by Ellysa Cahoy, Information Literacy Librarian)
The Libraries' Open House, a friendly and fun experience designed to alleviate the very real "library anxiety" often suffered by new students, is offered twice a year. Of the 3400 students who participated in the Fall 2004 Open House, 2158 participated in an online assessment of their experiences. The results indicated that the Open House is having a positive impact.
A sampling of comments from the survey:
RESPONSE TO 2004 FACULTY/STAFF SURVEY
A comparison of the general outcomes of the 2004 Faculty/Staff Survey with those of the University Libraries shows marked consistency. In many cases, the University Libraries rate higher than the University as a whole.
| Summary of Results: The University Libraries | ||
| Libraries | University | |
| Attitudes and Practices | ||
| Rate Penn State as a place to work (one of the best/above average) | 69% | 71% |
| Rate Penn State as compared to three years ago (much better/somewhat better) | 28% | 27% |
| Diversity | ||
| Department/unit workplace climate is welcoming for employees from underrepresented groups (agree/strongly agree) | 80% | 72% |
| Department/unit provides visible leadership to foster diversity (agree/strongly agree) | 74% | 63% |
| Acceptance of diversity in the workplace has improved in the past three years (agree/strongly agree) | 52% | 48% |
| Percentage experiencing conduct that has interfered with ability to work/learn on campus | 23% | 17% |
Workplace Issues
Administrative Practices and Activities
Rewards at the University—Top Five Values to Reward More
Content Analysis of University-Wide Written Comments
The content analysis of the open-ended comments for the University as a whole amplified on those areas that had concern expressed by University Libraries' employees. Combining the themes of "leadership issues" and "supervisor issues" resulted in a theme that received the most attention with more than 9 percent of the written responses. "Clearly, there is a concern from a number of employees regarding how supervisors use their authority." Also at the top of the list are concerns that the reward system and/or general management of particular units are unfair to employees. Finally, diversity appears to be a divisive issue. While many employees felt that diversity was being "jammed down their throats," an almost equal number felt that diversity-related initiatives need to be improved, not disbanded. A review of University Libraries' comments mirror these concerns.
Administrative Response to Faculty/Staff Survey
The last University Libraries' Climate Survey, conducted in 2003, identified similar themes. The climate survey indicated that progress was being made, that most employees felt comfortable in the University Libraries, and that there was strong leadership for diversity. A small minority, however, felt that diversity was being over-emphasized and that it would be preferable to stress equity and staff development for ALL employees. And there appear to be pockets of dissatisfaction with supervisory fairness (or favoritism) and recognition of staff contributions by some middle management supervisors of the Libraries.
The University Libraries' administration is working with the Libraries' Diversity Committee and the Office of Educational Equity to pursue additional ways of understanding what constitutes these pockets of dissatisfaction. In addition, all supervisors in University Park Libraries are being required to take "Mastering Supervision." Similar opportunities are being sought for supervisors at Campus College Libraries. The internal climate survey will continue to be conducted every three to five years to measure progress.
RESULTS OF REALLOCATION PLAN, FY 02/03–FY 04/05
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