"Best of" Anthologies

Print Resource      Web site free to all      Penn State Access Account required
      Videorecording (see CAT record for format)

Print casebooks. Best in Advertising
The Print casebooks showcase print ads as well as TV ads selected for inclusion by means of juried competitions [1975-1979].

The New York Festivals : ... international advertising awards
Includes awards for design & print advertising in, among others, magazines & newspapers (consumer & trade) - outdoor, transit, & posters - promotions marketing, direct response, direct mail specialty advertising, internet advertising - and packaging design, company literature, corporate identity.

Clio Awards
The Clio Awards are a worldwide competition in advertising and design in the following categories: Television & Cinema, Radio, Internet, Print, Poster, Billboard, Innovative Media, Integrated Campaign, and Student. The Libraries own the books (41st, 42nd, 43rd, & 46th annuals) and videos (1998, 2000-2005, 2008) that showcase the winners of this annual award. Search the free Clio Archive on the Clio Awards Web site by year and/or by advertising agency, credit name, advertiser, product, or service to see the full details of the credits for the ad.

Ad Council Creative
Showcases work done by Ad Council members. "The Ad Council represents a unique collaboration between the advertising and media industries. Advertising agency teams donate their time pro bono to the development of public service advertising campaigns that are then run in donated time and space across media platforms."

Adweek Creative
"Adweek investigates the successful and not-so-successful popular TV ads and funny TV commercials that attract our attention. Our Creative News section offers you the hottest creative news including the "Ad of the Day". You can count on Adweek to present the latest news in the advertising industry to keep you informed."

Mad Ave : Award-winning Advertising of the 20th Century, Jackie Merri Meyer, editor
"This book culls the history and insights of several generations of advertising luminaries. For each recorded decade of the twentieth century, we invited a guest editor renowned for his or her contribution to the advertising profession [...] to write a piece on the world of advertising at that time and to select the advertisements that best represent the era." (from the editor's introduction)

Print's Best Logos & Symbols 6 : Winning Designs from Print Magazine's National Design Competition, Caitlin Dover, editor
Winning graphic designs in categories including: Graphic Design Firms, Entertainment & Leisure, Publishing & Printing, Manufacturers & Products, Nonprofit Organizations & Institutions, Restaurants & Retail, Events, and Services.

The New Advertising : The Great Campaigns From Avis to Volkswagen, Robert Glatzer
"This book is a compilation of some of the most famous campaigns created since 1949 [to 1970], which seem to me to use the skills and styles developed during this period." (from the author's introduction)

The 100 Best TV Commercials — And Why They Worked, Bernice Kanner
"The 100 Best TV Commercials ... and Why They Worked, by advertising and marketing columnist Bernice Kanner, takes a critical but fond look at the best commercials in 15 categories, including 'Show and Tell', 'The Sound of Music', 'Animal Magnetism', 'Comparatively Speaking', and 'Killer Comedy'. While the book unabashedly 'honors esthetics more than effectiveness in moving product', Kanner still seeks to celebrate those 'artful and artistic' efforts that manage to push their various objects or ideas more successfully than the competition. One pleasant surprise: more than half of those chosen will be unfamiliar to most Americans, as they aired only in the U.K., France, Japan, Spain, and eight other countries that take their TV commercials as seriously as advertisers do in the U.S." (Howard Rothman)

The 100 Greatest Corporate and Industrial Ads, Fred C. Poppe
"The term industrial advertising suggests a kind of advertising [...] written as if its primary purpose were to please management rather than to enlighten the public." This book contains examples "of outstanding and memorable advertisements done for industrial advertisers — some of them closer to corporate rather than so-called industrial advertising". (from the foreward by Walter Weir)

The One Show : Advertising's Best Print, Radio, TV
The One Show annual volumes celebrate all of the qualities that go into making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals, these volumes feature the very best work from around the world from the annual One Show and One Show Design. In these pages you'll find full-color images from the finalists and winning entries, insider perspectives from the Gold Pencil winners, a spotlight on the Client of the Year, the college competition winners and a look into the judging process with a Judge's Choice section. Lavishly produced with full-color throughout, this is the must-have annual for creatives, clients, students and anyone interested in advertising and design. Categories covered include print, design, integrated branding, television and radio.

Epica Book : Europe's best advertising
Annual publication showcasing the winners of the European Creative Advertising Awards. "The Epica Awards have become the reference for creative achievement in Europe. The Epica Book is a lasting record of the awards and a unique source of information for all those interested in contemporary European creative trends."

US Ad Review : the Best American Print Advertising : 10th Anniversary Book
"[US Ad Review] began in 1991 when an international book distributor approached us to create a quarterly that would highlight the best in American print advertising. Since our company, Visual Reference Publications, had been publishing retail-related advertising and marketing publications since 1939, we were ideally suited to such a project. [...] When it came to producing this anniversary book, I made the decision to select only those ads from past US Ad Review issues that were originally reproduced in color." (from the introduction by John Burr, publisher)