Creating the Right Media Mix : Cost-Per Thousand (CPM) and Cost-Per-Point (CPP)

Media Market Guide (SQAD : Spot Quotations and Data, Inc.)
"The Media Market Guide-Local is available four times annually to advertising agencies, buying services and advertisers. This book contains quarterly projections for spot television, cable, spot radio, newspapers and magazines cost data. The Media Market Guide-Local uses SQAD TV and SQAD Radio CPPs, along with partner sources. All the tables in the book are easy to read and understand. An in-depth explanation page begins each section to clarify each correlating table individually."
For more information about this source see: Media Market Guide overview