Books

Satisfaction Guaranteed : The Making of the American Mass Market, Susan Strasser

The Story of Advertising, James Playsted Wood

Decoding Advertisements : Ideology and Meaning in Advertising, Judith Williamson

Reading Ads Socially, Robert Goldman

Web sites (via Google: advertising and domain=.edu)

AdvertisingWorld The University of Texas at Austin Department of Advertising

Advertising Resources The University of Iowa Department of Communication Studies

• Political advertising

The Advertising Artwork of Dr. Seuss Mandeville Special Collections Library, University of California, San Diego

Department of Advertising University of Illinois at Urbana-Champaign

• Why is Advertising Important? : The Themes

Department of Advertising, Public Relations & Retailing Michigan State University

Wisconsin Advertising Project University of Wisconsin - Madison

John W. Hartman Center for Sales, Advertising & Marketing History Duke University

Toward a critical theory of advertising by John Harms (Southwest Missouri State University) and Douglas Kellner (University of Texas at Austin)

School of Advertising Academy of Art University, San Francisco

Popular Culture : Advertising Washington State University

Advertising Exhibit University of Illinois Library

The Language of Advertising Claims [handout] University of Mississippi, Oxford

International Advertising Resource Center Bowling Green State University

Alcohol Advertising SUNY Potsdam

Advertising, Marketing and Commercial Imagery Collections Smithsonian Institution Archives Center

• Ivory Project : Advertising Soap in America, 1838-1998

Transnational China Project Image Archive Rice University

The Language of Advertising Stanford

The Ad Machine in Action

• Art in Advertising
• Cigarette Advertising

University of Virginia

Advertising & Public Relations Resources University of Alabama

Advertising part of Persuasive Analysis Web site by Professor Hugh Rank, Governors State University, Illinois

Attorney Advertising : Ethical Rules and the 1st Amendment by Colette Vogele, Stanford Law School

Marketing and Advertising Resources Columbia University Libraries

Advertising and Marketing Industries University of Pennsylvania Libraries

Making Sense of Advertisements George Mason University

Selling the Car Culture through Advertising University of Wisconsin, Stevens Point