Penn State Mark    Social Sciences Library

Identifying Possible Media outlets by type and geographic area

image of a book Print Resource     image of a spider web Web site free to all     image of a lock Penn State Access Account required

image of a lockTelevision & Cable Factbook
Recognized as the industry "bible" since 1945, this directory provides online access to more than 740,000 detailed records on cable systems, TV stations, media ownership, and media services. Searchable by station name, location, metropolitan area ranking, affiliate, and other criteria.

image of a bookBroadcasting & Cable Yearbook
Includes profiles of 4,825 AM radio stations, 9,000 FM radio stations, and 2,180 television stations in the United States. A station's call letters, frequency or channel, address, telephone, fax, e-mail, Internet address, ownership, and programming format are all provided.

image of a bookBacon's Magazine Directory
Lists magazine titles by a market classification scheme outlined at the start of the volume. Information for each title includes advertising costs and lead times, a short profile, circulation, publisher, and contacts.

image of a bookBacon's Newspaper Directory
Lists newspaper titles by geography, circulation, intended audience, and various other classifications. Information for each title includes advertising costs and lead times, circulation, publisher, and contacts.

image of a bookBacon's Radio Directory
Lists radio stations by geography, lists radio programs by title, and also lists the top 210 Designated Market Areas (DMAs) for radio as compiled by the A.C. Neilsen company. Information for each station includes wattage, a short profile, lead times for advertising, and contacts.

image of a bookBacon's TV/ Cable Directory
Lists television stations by geography and national cable networks by name, and contains an index of TV/Cable programs by title. Information for each station or network includes a home page address, a short profile, and extensive contacts.

Text Only Version | Penn State Site Index | Privacy and Legal Statements | Copyright | ©2006 The Pennsylvania State University