Using Simmons Choices 3

Simmons : Choices 3
A collection of consumer data about product and brand usage from Simmons Market Research Bureau, the oldest and most respected authority on the behavior of the American consumer. Based on a survey of 30,000 households, it can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior.

Where is it available in University Libraries?
Choices 3 is available on two computer workstations in the Social Sciences Library, Second Floor Paterno Library. This database is useful for creating demographic profiles (for example, how many women age 25-54 living the suburbs have recently bought a kitchen appliance?) Choices 3 also includes psychographics data on a wide range of attitudes, opinions, and interests.

• Choices 3 Datasets at Penn State University Libraries
• How to print and download datasets

See other online library guides for assistance in using Choices 3:

• Using Simmons Choices 3 (The University of Mississippi Libraries)
• Using Simmons Choices 3 (The University of Tennessee University Libraries)
• Simmons Choices 3 Basic Users Guide (.PDF) (University of Alabama)

Note: The University Libraries do not own the MediaMark Research, Inc. (MRI) datasets.