Simmons Choices 3 Datasets

Simmons Choices 3 datasets measure the behaviors of the American Consumer, offering the most up-to-date purchase data on more than 8,000 brands across more than 460 product categories. The following surveys are available on two workstations for use in the Social Sciences Library (2nd Floor Paterno Library)

• National Hispanic Consumer Study (NHCS) — 1999-2002, 2004
  Simmons' Hispanic Study is the most powerful tool for understanding and reaching the fastest growing population segment in the United States. It surveys more than 7,500 Hispanic adults living in the U.S. as part of the NCS (National Consumer Survey) to identify their media habits, product and service preferences, attitudes and opinions. Includes household and population data.
• Kids Study — 2002, 2004 (Fall and Spring full year surveys)
  The Simmons Kids Study is a national survey of children between the ages of 6 and 11. It provides insights into how American kids think, thanks to psychographic questions on fashion, media, money, their parents, friends, and even their own self-image. The Kids Study answers a host of critical questions for businesses, advertisers, and marketers. Includes population data.
• Teens Study — 2002, 2004 (Fall and Spring full year surveys)
  To develop the Teens Study, Simmons recruits teens in the National Consumer Study households between the ages of 12 and 17 to answer questions at the same time as their other family members. This study can help to gain insight into what's on teens' minds and how they influence household purchase decisions. Includes population data.
• National Consumer Study : Adults — 2000, 2002, 2004 (full year; Fall and Spring six month surveys)
  Simmons' National Consumer Study is a comprehensive study of American adult consumers in all their diversity. It provides information on consumer usage behavior for all major media, more than 450 product categories and more than 8,000 brands. The unified study uses a probability sample design to measure all American adults — Hispanic/Latinos and non-Hispanics, English-speaking and Spanish-speaking — with a uniform questionnaire. Includes household and population data.