Super Bowl Commercials
Selected Web Sites
New York Times : The Super Bowl Ad : Two Decades of Players
includes charts that show the number of commercials for vehicles, food, beverages, etc., as well as the percentage of ads that featured humor, animals, or celebrities. Includes a listing of all ads aired as well as selected videos back to 1984.
Superbowl-ads.com
includes commercials back to 1998.
NFL Network
includes videos for commercials aired during the latest Super Bowl.
Spike.com : Super Bowl Ads
Commercials back to 2002. Includes links to browse by advertiser.
Devlib.org
Includes selected "pre-1990" Super Bowl commercials.
Reprisemedia.com
Access their Search Marketing Scorecard™ for Super Bowl commercials back to 2006. Sign up for free White Paper which includes:
- statistics and detailed rankings for the full field of Super Bowl Advertisers
- expert reviews of the year’s winners and losers
- best practices for building an integrated cross-channel marketing campaign
Caption.com
Though this site does not include videos, it does list the advertisers who added closed-captioning of their Super Bowl commercials. Includes lists back to 2000.
USA TODAY : How all the ads ranked in USA TODAY's Super Bowl Ad Meter
ranks commercials by popularity (as determined by volunteers from Houston TX and McLean VA) — also shows the quarter during which the ad appeared. 2007 Super Bowl only.
Adland : the Commercial Archive
Though you need to be a (paid) member to view the videos, Adland includes Super Bowl commercials back to 1969 (Super Bowl III). The site also includes a list of recent advertising books.
Though these two sites include commercials from only the latest Super Bowl, they allow you to browse by the quarter during which the ad ran:
(e-reference)