Web Sources for Advertising Data

The sources below will require you to register to be a member before allowing you to view data:

• Advertising Media Internet Center
  See their Ad Data section for a wide range of data selected from Simmons' National Consumer Survey, Mendelsohn Media Research's Affluent Survey, SQAD (Spot Quotations and Data, Inc.) data, and ad revenue/expenditure data from AdZone.
• Abbott Wool's Market Segment Resources
  Media and research data from Hispanic Market Weekly.

For additional help:
Social Sciences Library Reference Desk
Second Floor Paterno Library
814-865-4861

Debora Cheney, Foster Communications Librarian and Head, News & Microforms Library