Which Media to Use for Your Target Audience

Ad$pender
"Ad$pender™ is a tool that allows you to see a fast summary of multi-media advertising marketplace. Ad$pender monitors advertising expenditures and occurrence information for millions of brands across 18 media." (TNS Media Intelligence). Available at 2 computer workstations in the Social Sciences Library (2nd Floor Paterno Library), Ad$pender provides a rolling 5-year archive of data to help with your research.

Ad $ Summary (LNA Mediawach)
Identifies companies who spend more than $250,000.00 annually on advertising, ranks companies by media spending, and lists brands alphabetically with advertising dollars in various media formats.

Kagan's Media Trends
Provides benchmarks and projections for all the major media sectors, featuring sections on broadcast TV and radio, cable MSOs, cable networks, consumer entertainment (electronics, sports, home shopping), DBS, digital TV, Internet, interactive TV, motion pictures, newspapers, pay TV, PPV/VOD/DVR, TV programming, video/DVD, and wireless/WiFi. Also includes historical data for sales, services, programming, subscribers, emerging technologies, revenue streams and costs and analysis of consumer confidence, sentiments and expectations.

Magazine Dimensions
Provides trend data on ad pages, circulation, audiences, demographics, and more from the major research sources. Includes data from the Advertising Receptivity Index.

TV Dimensions
Includes reports and "think pieces" on "hot topics" such as commercial impact relative to ad clutter and program rating, and how consumers rate TV ad campigns. Includes data from the 2003 Advertising Receptivity Index: TV viewers by mindset and by product usage patterns (189 product/service categories are included).

KnowThis.com
Edited by West Chester University professor Paul Christ, KnowThis.com provides information on marketing, research, advertising, selling, promotion, and more. Also provides access to free marketing research reports, as well as Marketing Plan tutorials.