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Penn State University Libraries

Career Information

Research Consultation

In our 3rd Floor, Paterno Library offices
Drop-in or by appointment
9am–5pm, as available.

At Smeal College of Business, Atrium
Fall and Spring semesters.



Contact us
by e-mail and telephone.

Business Library
Contact Directory

Schreyer Business Library
3rd Floor, Paterno Library
University Park, PA 16802


After 5pm and Weekends

Research Hub
2nd Floor, Paterno Library
Phone: 814-865-4861

Career Information for Advertising/Public Relations Majors


Contact: Cheryl McCallips



Beginning with the Occupational Outlook Handbook website (a resource provided by the U.S. Bureau of Labor Statistics), advertising majors can get a sense of the types of jobs that are available, trends in the advertising industry, salary expectations and geographic considerations.

Careers may include:

  • Advertising Manager
  • Merchandise Manager
  • Package Designer
  • Merchandise Manager
  • Online Advertising Manager
  • Promotional Design



Career Databases

  • Vault Career Insider
    • Career articles
    • Descriptions of occupations
    • Occupational surveys
    • Company profiles
    • Industry guides
  • WetFeet Career Guides

    • Contact Penn State Career Services for access to Wetfeet Guides
    • WetFeet guides include:
      • Career requirements
      • Geographic search capability
      • Interviews with recruiters
      • Articles
      • Job search strategies




Associations provide not only helpful information for practitioners, but also wonderful career resources as well. Association websites often have two levels of access: public information (free) and also information for members only (fee-based). Associations usually publish newsletters, journals, and other resources to help their membership stay on top of issues in the profession. Links to related associations are usually posted.

Additional associations may be found in the Occupational Outlook Handbook.




Find Articles in

Suggested searches:

  • [Specific company name]
  • Corporate culture
  • Employee satisfaction
  • Advertising AND employment
  • Public Relations AND careers

Browse publications such as Advertising Age


Company Information

SRDS (Standard Rate and Data Service) Media Solutions
this database includes addresses, personnel profiles, and other information regarding television, radio, newspaper, and other media sources.

See related guide for Marketing careers