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Career Information

Research Consultation

In our 3rd Floor, Paterno Library offices
Drop-in or by appointment
9am–5pm, as available.

At Smeal College of Business, Atrium
Fall and Spring semesters.



Contact us
by e-mail and telephone.

Business Library
Contact Directory

Schreyer Business Library
3rd Floor, Paterno Library
University Park, PA 16802


After 5pm and Weekends

Research Hub
2nd Floor, Paterno Library
Phone: 814-865-4861

Career Information for Marketing Majors


Marketing and distribution is a major field of business administration that involves the study of consumer needs and desires for products and services, consumers' willingness and ability to pay for those needs/desires, and consumer demographics. - from: College Majors and Careers: A Resource Guide for Effective Life Planning. 5th ed. by Paul Phifer

Careers include:

  • Advertising Manager
  • Consumer Affairs Representative
  • Field Representative
  • Merchandise Manager
  • Marketing Manager
  • Marketing Researcher
  • Online Marketer
  • Package Designer
  • Pharmaceutical Sales Representative
  • Purchasing Agent
  • Sales Manager or Supervisor
  • Sport or Special Event Executive



Occupational Outlook Handbook (OOH)

Search for reports about Marketing or any of the careers listed above. The Occupational Outlook Handbook website maintained by the U.S. Department of Labor provides:

  • Hundreds of types of jobs, accessible by job title or general occupational areas
  • Training and educational requirements
  • Salaries
  • Expected job growth
  • Job descriptions
  • Working conditions



Career Databases


  • WetFeet Career Guides
    • Available via Penn State Career Services
    • Career articles
    • Industry overviews
    • Job search strategies
    • Company profiles and company culture insights




Associations provide not only helpful information for practitioners, but wonderful career resources as well. Association web sites often have two levels of access: public information (free) and also information for members only (fee-based). Associations usually publish newsletters, journals and other resources to help their membership stay on top of issues in the profession. Links to related associations are usually posted.

Additional associations may be found in each report in the Occupation Outlook Handbook.




Find books, videos, and other resources in The CAT [Penn State Libraries' online catalog]

Titles with numerous majors and occupations:

Suggested search term combinations:




Find Articles in ABI/INFORM and Business Source Premier

Suggested searches:

  • [Specific company name]
  • Corporate culture
  • Employee satisfaction
  • Enterprise Risk Management AND employment
  • Enterprise Risk Management AND careers
  • Browse publications such as The Wall Street Journal
  • Narrow search to trade publications



Company Information

Find Company Information in Hoover's

  • Exclusive company and industry information
  • News
  • Career development
  • Industry trends