Skip to content
Penn State University Libraries

Attention: The work of this team is complete; the team is no longer active. (December, 2013)

 

Appointed by:  Sally Kalin

Chair: Jeff Edmunds (co-chair) and Emily Rimland (co-chair)

Membership: Michelle Belden, Barbara Coopey, Megan Folmar, Linda Friend, Catherine Grigor, Alexia Hudson, Valerie Sebestyen, Jenn Struble, and Gary White (ex-officio)

Charge: The team is responsible for working with Libraries' faculty and staff to enhance the effectiveness of our marketing activities throughout the Libraries.

The focus for the 2010-2011 Team will be: 

  • Exploring and recommending the use of new and emerging technologies as marketing channels and to recommend Libraries-wide standards and applications using these tools;
  • Recommending ways that the University Libraries can partner with other units, faculty and students in the exploration and implementation of technology for marketing purposes. 


The Team will continue:

  • Gathering and sharing ideas and recommendations regarding marketing with the faculty and staff of the University Libraries and relevant units and persons in the University;
  • Continuing to develop the Marketing Toolkit;
  • Serving in an advisory capacity to Public Relations and Marketing. 


Timeline: July 2010 through June 2011


 

Membership of the 2009-2010 team: Jeff Edmunds (co-chair), Emily Rimland (co-chair), Barbara Coopey, Megan Folmar, Cathering Grigor, Alexia Hudson, Sherry Roth, Rick Stringer, and Jenn Struble

Charge:  The team is responsible for working with Libraries' faculty and staff to enhance the effectiveness of our marketing activities throughout the Libraries. 

The focus for the 2009-2010 Team will be: 

  • Exploring and recommending the use of new and emerging technologies as marketing channels and to recommend Libraries-wide standards and applications using these tools;
  • Recommending ways that the University Libraries can partner with other units, faculty and students in the exploration and implementation of technology for marketing purposes. 

The Team will continue:

  • Gathering and sharing ideas and recommendations regarding marketing with the faculty and staff of the University Libraries and relevant units and persons in the University;
  • Continuing to develop the Marketing Toolkit;
  • Serving in an advisory capacity to Public Relations and Marketing. 

Background:  Since the Marketing Steering Team turned in its initial report in May 2006, the Libraries have intensified its focus on marketing.  It has become obvious that there is librarian and staff buy-in for the concept of marketing the Libraries, its services, and collections.  Marketing is a key element in our strategic goals to be more user-centered.  The charge of the Team has been revised to reflect this focus. 

Timeline: March 2009 through June 2010


 

Charge for the 2007/2009 Team:

The team is responsible for working with Libraries' faculty and staff to enhance the effectiveness of our marketing activities throughout the Libraries.  This responsibility includes: implementing the Marketing Communications and Outreach Plan, 2007/2008; revising and enhancing the Plan to reflect new programmatic needs and the changing information environment; continuing to develop the Marketing Toolkit, and functioning, as requested, in an advisory capacity to Public Relations and Marketing.

Some Considerations for the Team (in addition to those from the 2005 charge):

  • Identify ways to integrate the new Web 2.0 technologies into our marketing plan
  • Determine how our marketing plan can be assessed to determine its effectiveness
  • Continue to benchmark against other institutions and libraries of all kinds and keep our own faculty and staff informed of marketing efforts at other institutions
  • Advise PRaM on how best to market new initiatives such as the learning commons, leisure study collection, etc.
  • Participate in the new cycle of strategic planning
  • Work with Development on how to market the Libraries to constituents other than current Penn State faculty and students
  • Emphasize special (collections, MacKinnon's, etc.) and targeted (Honors students, Alums, etc.) marketing efforts
  • Identify areas where we have not traditionally used marketing but where promotion would allow the Libraries to reach more students and faculty

Timeline:  Ongoing.  Members will rotate every two years with terms of office beginning and ending at the beginning of the new academic year. 

 


 

Membership of the Original 2005 Team: Ellysa Cahoy, Barbara Coopey, Gary White (Chair), Catherine Grigor, Glenn McGuigan, Doris Malkmus, Rebecca Mugridge, Bonnie Osif, John Riddle, and Loanne Snavely

Charge:  To develop a comprehensive marketing plan that enhances the visibility of the Libraries and promotes its contributions to research, teaching and learning, and service at Penn State.  The Team will: 

  • Utilize assessment information, data, and other studies to better understand the expectations, attitudes, and experiences of our students, faculty and staff in regards to libraries;
  • Consider conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis;
  • Analyze the PSUL's marketing communications program and determine the most effective means to reach our constituents and to engage them;
  • Determine what messages we should be delivering to the students and faculty;
  • Benchmark against other institutions and libraries (consider public as well as academic libraries);
  • Evaluate our liaison activities to departments and colleges and develop recommendations about how to strengthen these relationships;
  • Determine what PSUL can do to create more welcoming environment for students and faculty;
  • Consider any policies and guidelines developed by the University's new Public Relations Council;
  • Identify ways in which we can promote the qualifications and expertise of our faculty and staff. 

Deadline/duration: May 2006